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Gracenote , the world’s leading provider of entertainment metadata, announc this. Tuesday, December 5, 2023, the launch of its new automotive data platform call Gracenote Nexus Auto (Gracenote Nexus AutoSM ) and develop to provide automakers with “access to the company’s industry-leading entertainment data sets to power differentiat in-car multimia experiences.”
The platform runs on Android Automotive OS (AAOS) and other popular automotive operating systems. A “enabling automotive brands to simplify integration with their infotainment offerings, ruce development time, and deliver the content-first interfaces consumers want.”
Gracenote will be showcasing new connect car user experiences bas on Nexus Auto at CES 2024. A according to a news item publish by Nielsen on its website and reproduc here at Marketing Insider Review.
Following this news, we recommend this one about the renewal of the data licensing agreement between Nielsen and Comcast .
How the Gracenote Nexus Auto Platform Works
As the original story on Nielsen’s website notes, Nexus Auto delivers. Gracenote’s high-quality recent mobile phone number lead metadata for radio stations, streaming music, podcasts, sports, TV shows and movies to new infotainment systems via connect APIs.”
“This enables automakers to create brand in-car entertainment experiences with customizable features and advanc functionality that works across a wide range of models, ultimately helping them connect directly with their users,” he adds.
The launch comes as connect
A cars become “third living spaces” for people beyond their. A homes magdalena korol | how to use ai legally? and workplaces, and a greater variety of content is consum within them.
Accordingly, Nielsen argues that “in-car entertainment has become a critical aspect for car manufacturers seeking. To deliver modern user experiences and meet changing consumer behaviors and demands.”
“Today, automotive manufacturers see a huge opportunity to drive. A brand adb directory loyalty and build relationships with consumers by enhancing the in-car entertainment experiences they offer. By providing the industry’s most extensive data sets, covering the world’s most popular audio, sports, and video content,
