In one of the articles we recently publish, we already told you about what lead scoring is and its importance in a B2B digital marketing strategy . But there is still interesting information about lead scoring that you should know.
Below we show you the types of lead scoring, that is, the most common ways in which leads are usually qualifi.
One-dimensional lead scoring
One-dimensional lead scoring is where a lead is scor from 0 to 100 depending on the evaluation categories you establish. The higher the score, the more likely it is to convert, i.e. it is a qualifi lead. On the other hand, if it gets a low united kingdom phone number library score, it means that it is a cold lead and has little chance of converting in the short term. It is important to continue working on it or, on the contrary, discard it and not put any effort into it if it will not generate results.
Furthermore, within the one-dimensional lead scoring we can find two types:
Retrospective: The value of a lead obtain is defin
According to the actions perform by the user in our database and the information that he or she has provid.
Prictive: The value given to the lead is establish bas on their behavior, which is analyz with the aim of determining how interest how generations behave online: the latest figures [research] they are in our services or products, and therefore, how likely they are to convert.
Multidimensional lead scoring
Multidimensional lead scoring is a more complex type of classification because it involves different variables determin by your business’s objectives and marketing strategy. The most common are:
Evaluate the lead profile and see how well
Their characteristics fit with those of our buyer persona .
Determine how much the lead knows cz lists about your brand, its products or services.
Determine what stage of the buyer’s journey the lead is in to find out if they could convert in the short, mium or long term.
Check how much you have interact on our social networks.
These scoring factors are not an absolute truth and may vary depending on your marketing strategy or audience type, among other factors. Multidimensional lead scoring is usually more accurate when it comes to scoring leads because of all the aspects that are evaluat; these allow for a much broader and more realistic view of all the characteristics of the lead. Unlike unidimensional lead scoring, which offers a shorter view and can result in an erroneous score, causing us to wrongly discard leads.
To help you manage your business, we want to tell you about some tools to measure lead scoring. Although lead scoring can be done manually, we share 5 lead scoring tools that will make your efforts easier in this process.
