In the previous article we took a good look at welcome messages and presented all their advantages. Now it ‘s time to find out how welcome messages are prepared by experts , those who achieve the best results in the field of email marketing.
We have reviewed hundreds of welcome messages and have chosen the 10 best ones that you can take inspiration from. They will certainly help you find some inspiration and some good ideas. But do not forget that your brand is unique, so your messages must be too. What works for other companies may not be the best choice for your recipients. You must always respect the specific needs and desires of your customers.
Finally, we have also proposed 7 examples of email titles (subjects) that are used most often in welcome messages and that have caught our attention. This way, you will have everything you need to create your welcome messages. Example #1: Grammarly
Grammarly is a brand that helps you write texts in English. It is an automatic assistance that corrects grammatical and spelling errors and helps you find the right style and tone. It is therefore an indispensable assistant for all those who have to write several texts, but want to avoid making trivial mistakes.
Grammarly is therefore a user-friendly service, as are their welcome messages: friendly . In addition to having an extremely pleasant and polite tone , the messages are also fun, full of humor and wit.
The welcome message clearly reveals all the advantages of the tool, and it also includes a direct call to action . It offers recipients links with which they can install Grammarly on their other devices as well. Effective and practical, right?
Example #2: Headspace
You’ve probably heard of Headspace, if not: it’s an application that offers guided meditation, which is increasingly popular among different groups of users. And since meditation is mainly used for relaxation , Headspace’s welcome messages are also like that. Calm colors, a gentle tone, and cartoon-style drawings are a great combination that manages to make a good first impression and attract new recipients.
The content of the message also follows all the golden rules: it clearly explains the conditions of use, offers a free trial period and at the same time presents everything that subscribers have available. The message also includes the CTA that invites you to start meditating immediately and thus to use the application immediately.
Example #3: Marvel
Advantage with Marvel is that it allows you to do the entire design process in one place.
Since it is a very useful tool, their welcome message is also useful . A clean and minimalistic design offers practical and informative content that is extremely useful for anyone working in this industry.
But despite this practical and useful inclination, Marvel has not forgotten about a kind approach, a nice and relaxed design and friendly communication that makes you feel truly welcome.
