We often hear about methods for increase our e-commerce salesor to retain our customers and in 2024 we are now surround by online advertising. That advises us to invest in Google ads, sponsored on social networks, SEO, email marketing and much more.
We have already explor, always on the e-commerce side. How to exploit the SEO to Increase Online Salesor whyinvest in Google and Social Ads.
In this article we will try to identify the salient moments of the behavior flow of a user. Who accesses an e-commerce. We will try to understand how to transform him into a customer and finally. How to retain him by exploiting email marketing automation techniques .
Email Marketing Campaigns: How to Organize Yourself to Do a Good Job
Planning is essential in azerbaijan bulk whatsapp sender any respectable marketing strategy. Which is why it is good to define what the objectives of our marketing activity are from the beginning.
The potential return that comes from well-design email marketing campaigns is significantly higher. Than many other web channels. This is because those who sign up for our newsletter are interest in receiving our promotions. Our news; this is a warm audience that must be stimulat and with. Which a relationship of trust must be establish that can last over time.
Email Marketing Editorial Plan 2024
Scheduling periodic mailings is a particularly recommend action to create a respectable direct email marketing and newsletter editorial plan : sending dates, subject of the message, creation of graphic content and reference database of registered users to whom to address them. The editorial plan is our roadmap, the calendar we keep on hand in which all mailings are foreseen and plan.
“ About 35% of email recipients open their emails base on the subject line. ”
And let’s not forget the results: open rate , CTR , ROI . According to one GetResponse StudyIn 2021, Europe was the continent with the highest average open rate in the world (25.18%) and Italy rank 5th with an average open rate of 28.51%.
The results of email marketing campaigns are fundamental and cannot be left in the background: they are data that show us if we are going in the right direction or if it is time to make changes.
5 Email Automation Campaigns for E-commerce
Starting from the the cold email guide study of the behavior flow of a user who accesses an e-commerce site, we can structure a complete and effective email marketing funnel .
Let’s see together 5 email america email list marketing automation campaigns that cannot be missing in an e-commerce strategy for the transformation of the user into a customer and for their loyalty.
Registration and welcome email: the first step towards a lasting relationship
The first step is to attract the user to fill out the Newsletter subscription form once they land on the site. A hidden form will be difficult to find: let’s make it highly visible, support new accesses to the site with lead generation campaigns and offer a discount on the first purchase .
Welcome emails are the first real connection we have with the user who has shown interest in us, for this reason we should make the most of them.
