As mentioned earlier, the goal of the marketing mix is to develop a marketing strategy that meets the expectations of consumers in a target market and integrates the operational capabilities of the company and the product. To help you make a number of marketing decisions, the marketing mix is based on a 10-point mnemonic list.
marketing mix
The 4Ps of the marketing mix
Initially, the marketing mix was based on 4 middle east mobile number list elements, the famous 4Ps of Philip Kotler that we find in marketing books and that we learn in business school:
Product : Think here about the product or service you want to sell. What is its composition (e.g. organic or vegan)? Do you have a patent? Is there anything special and different about the packaging? Can you create a range policy? In short, ask yourself how your product is relevant to your target market.
Place (Distribution) : This is about the distribution policy and access to the product you sell. Do you want to sell it only directly, via your online store or in store / pop-up store ? Do you have exclusivity or can your product be purchased from other resellers (stores, marketplaces, etc.)?
Price : The selling price is undeniably one of the most
Important elements in selling your products to basa rekubatanidzwa kwenharaunda muchizvarwa chekutungamira chinobudirira your target market. You must develop your pricing policy according to the target clientele. For example, you can position yourself as a brand accessible to all via a low-cost pricing policy, or conversely want a more high-end, elitist image by offering products at high prices as in the luxury world.
Promotion (Communication) : The way you communicate about your products is also important. You must be present where your customers are agb directory and set a tone when addressing your targets. You do not address them in the same way or on the same media if you sell extreme sports items or cosmetics.
These 4Ps are the origin of the marketing mix. You must answer the questions raised by these points if you want to be able to satisfy consumers and sell your products.
