Don’t overlook the (UX), as Google wants both content and websites to be useful and friendly, making users feel satisfied. Evaluate and optimize the UX of the website (and copy some UX tricks from competitors if necessary). SEO Trend #3: EEAT EEAT stands for Experience , Expertise .
Authoritativeness and Trustworthiness
And this concept applies to both websites and content creators. This isn’t a new concept. However, there has been more discussion about the guidelines recently, as Google pushes creators to create content that is accurate and trustworthy based on their own experience and expertise.
Creating quality content is the key to SEO
optimization. Using EEAT to Drive Content Strategy In the future, building brand and author credibility will become increasingly important. No more fake copyrights, creators need to have expertise, authority, a recognized voice, and be known by Google. Authors and businesses can do the following to improve their reputation: Write articles for professional and reputable publications Conduct your own research and write an essay on a professional topic. Active on social networks , create a stable following and interaction Create your own landing page, blog posts and social media accounts Sign up to speak at professional conferences or events Host a webinar Create a detailed and impressive “About Us” page that highlights your business expertise Listed as a “Top Expert” in the field Interviewed by prestigious newspapers Set up secondary distribution channels to attract links and build authority.
This could be an email newsletter
a video course, or an information aggregator site, etc. SEO Trend #4: SERP Marketing and Content Diversification SERP stands for Search Engine Results Pages. For years, Google has been trying to turn its SERP into an information portal rather than just a landing page. With the introduction of SGE, Google is building an optimized resource whatsapp lead to provide comprehensive answers to any user’s search query. Search results for “Ho Chi Minh City”.
In Google search results page
we can find elements like: Google Bc-oproepen Maken Gebruik Voor Uitgaande Suggest Featured Snippet Knowledge graph (can be maps, user reviews, background information, etc. depending on the query) Related videos and images (This is an interactive result, users can scroll through to see more videos) “People Also Ask” (This element is also interactive: Users can click on any question to read the answer and see more questions. In particular, the question clicked on will determine the topic of subsequent questions) Visual results include similar destinations, related searches, and more.
List results with descriptive lines relevant
to the query phrase This is the premise of cg leads the concept of “SERP Marketing” : Web creators need to stop focusing on increasing Organic Search (a metric that represents traffic directly from users’ natural search process) and start optimizing all other search elements, including videos, images, and “Quick Answers” (similar to “People Also Ask” and Featured Snippets). Look for opportunities to appear on each element of the SERP to increase brand visibility.
