Generative AI offers a range of creative benefits for B2B marketers . It serves as a valuable tool for different stages of the content creation process. From brainstorming to research and writing , GenAI has become an integral part of the content creation toolkit for marketers around the world. Using […]
Demand generation is a step further than lead generation. It creates demand for your product or service. It involves many conversations between the lead generation manager and the prospect before the lead is actually pass to the sales team. A demand generation process has multiple components that vary depending on […]
Today, Magdalena and I will talk about a topic that has become overheated, namely how issues related to artificial intelligence and its creations are regulated – currently and perhaps in the near future. What will it look like? How does the law keep up (or not keep up) with the […]
