Starting promotion is easy. On Yandex.Market, a brand needs to register in the manufacturer’s account, confirming that it is the owner of the trademark or has the exclusive right to use it. Brand promotion on Ozon and Yandex Market marketplaces.
To start promotion on Ozon, a brand must register on the Ozon Performance advertising platform. Then, to increase sales, you need to carefully work with rates, attract reviews, participate in promotions, launch media advertising, send mailings and push notifications. The choice of tools directly depends on the goal of the promotion.
Increase the position of products
Products from manufacturers will get to the top of the search, catalog or special advertising spaces thanks to correctly set rates. They can be assigned both for one product and for several, grouped by convenient features.
On Ozon, the promotion rate is set as a percentage of the product price, on Yandex Market – in conventional units, where 1 c.u. is equal to 30 rubles.Brand promotion on Ozon and Yandex Market marketplaces.
Yandex.Market does not yet provide statistics on revenue and orders from promotion, so the fee per click is charged when the buyer performs targeted actions (going to the product card or adding to the cart).
On Ozon, clicks are paid for when ordering the promoted product from the search or category. In this case, three conditions must be met:
In our opinion, Ozon offers one of the most interesting tools for evaluating the effectiveness of promotion – the Visibility Index. It shows on which page of the search or catalog the product was most often found over the past day. If the index is 1, then argentina phone number library users saw the product more often on the first page.
Both platforms have statistics on advertising campaigns and a report on orders or targeted actions (clicks on the “Add to cart” and “To the store” buttons).
Increase sales on Ozon and Yandex Market
According to Global Consumer but also that Behavior Research in 2021, 45% of Russian consumers tried not to buy goods without a discount. According to forecasts for 2022, even more buyers will be forced to optimize their spending and actively look for offers with discounts.
Want to increase sales?
List on marketplaces
We will launch a store, eliminate moderation issues, increase the store rating and the number of reviews. We will increase sales and reduce the cost of customer acquisition.
Brands can use this trend by quick signs participating in global promotions that Ozon and Yandex Market regularly hold. They can be tied to one category or combine several.
Case of brand participation in promotions
To participate in promotions, you can use a brand or category banner, as well as a selection of products from one manufacturer on the main page or the promotion page. As a result of the placement, you will receive data on views, clicks and CTR of the banner or product.
To promote a brand on Yandex Market or Ozon, we recommend attracting customer reviews. They will help to hold the attention of a potential client and make the final decision to purchase.
According to Ozon, products with reviews end up in the shopping cart up to 50% more often than without them.
In order to increase the conversion to orders, you need to get at least 10 positive reviews. To attract them, Yandex Market and Ozon have a special tool: points for reviews.
Then you set the reward amount in points. Then the marketplace will write off a commission: 10% of the amount of points.
To encourage buyers to write a review
The platform displays promotional banners on the site and sends push notifications about the possibility of receiving points in the application.
The “points for reviews” tool will help return positive reviews for products that are not selling well, for example, due to a previous defective batch. If you have a new product, the tool will help you get new reviews faster.
There is another option for collecting reviews, outside the functionality of the platform. You can set up a trigger mailing system. In our experience, this method is no less effective.
To collect reviews, we recommend sending a trigger to the buyer a week after receiving it. The person will already use the product and form an opinion.
