The starting point is acceptance: why move to a secure protocol at all? Sometimes, after numerous iterations of explaining the reasons for moving, you just want to say — because, do it! But let’s imagine ourselves as a student who really wants to stand out in front of the commission […]
The main advantage of the alternate hreflang attribute is that only with its help can you optimize the multilinguality of the site and indicate it to search engines. Without the implementation of the attribute, search engines will not be able to recognize and correctly display the required language versions of […]
In the first month of work, we conducted an analysis of the current referral mass (this is an important point when the client comes from other SEO contractors, as in this case). No particular problems were found, but still. All low-quality and unnatural links were removed from the exchanges. And […]
Data exploration is a critical step in the analysis process, where we examine the dataset to understand its structure, relationships, and potential patterns. In this section, we summarize the characteristics of the dataset, such as the number of records, variables, and the types of data present (e.g., numerical, categorical, text). […]
Data analysis is the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, concluding, and supporting decision-making. As a data analyst, you’ll need a strong understanding of statistical techniques, data manipulation, and the interpretation of results. Techniques such as regression analysis, hypothesis testing, and […]
Other examples: Condé Nast shows videos from the world of fashion, cinema, TV, lifestyle tech; Radio 105 publishes podcasts and gives the possibility to send a rating on what happens “on air” with the BUZZ button; with Yoox, by shaking the phone you receive advice from the personal stylist, as […]
You already know the news that circulated a few weeks ago about click baiting on Facebook : for the more distracted, it is a crackdown that Facebook will operate on posts with misleading or too sensationalistic titles. A way – in Facebook’s intentions – to clean the news stream from […]
Data analysis is the process of inspecting, cleaning, transforming, and modeling data with the goal of discovering useful information, drawing conclusions, and supporting decision-making. In today’s data-driven world, businesses, governments, and organizations rely on data analysis to solve complex problems, forecast trends, and improve operational efficiency. A robust data analysis […]
A CRM is essential for B2B companies. If your business operates in this segment, you are sure to perceive an increasingly complex and competitive sales environment. As a result, customers are more price-sensitive and/or more demanding when it comes to purchasing. It is in this context that many companies […]
One of the practices we have observed thanks to the work carried out with our clients is that one of the ways to gain visibility in the market is to generate a good B2B Digital Marketing strategy focused on generating leads. Lead qualification is the process of identifying, among […]
Do you want to know the best way to get leads? In this article, we will give you a brief overview of the process and guide. You through the fundamental steps for any Lead Scoring process . It is important to have a solid understanding of how it works before. […]
Podcasts are a fantastic way to consume content on the topics we love the most. There are now podcasts on almost every topic imaginable, and podcasts related to B2B marketing could not be any different. Digital marketing podcasts can be a great school for learning about B2B sales, SEO, conversion, […]
