In today’s e-commerce landscape, the stakes are crystallizing around customer retention . Acquiring new customers is costly and a real challenge given the many businesses on this market today. Thus, building loyalty becomes a priority, and the commercial strategies deployed must work to meet this objective. We introduce you to Brevo‘s retail and e-commerce solution , an innovative […]
Marketing strategy is the central element of development of many companies, email campaigns are excellent tools to carry your brand . Mailing is a powerful lever, which allows you to communicate directly with your audience , without depending on external actors. The advantages are multiple, you must know everything about these inexpensive and very effective campaigns. What […]
How many times have you asked yourself what you have to do to sell more? or What do you have to say to boost your position in the market and beat the competition? I know the automatic response will be: Many! Today I am going to teach you how to sell […]
In an increasingly connected and digitalized world, small and medium-sized businesses ( SMBs ) must navigate an ever-changing communications landscape. Choosing the right communications tools is essential to staying competitive and maintaining strong relationships with customers, partners, and employees. Whether it’s for project management, customer service, or internal communications, SMBs today have a […]
Digital signage has become a communication tool of choice for companies in all sectors . Combining modernity , efficiency and flexibility , it is an alternative that has everything to seduce compared to traditional display methods. Digital as an attraction tool, a winning bet, which propels brands to the head of gondolas. Understanding digital signage Digital signage is the use […]
In the online world, information is abundant and flows like a vast river with different channels. Your potential client navigates through them in search of what he wants and needs. This ability is very similar to that of a diver who goes after what interests him in the vast ocean. That’s why […]
We often hear about methods for increase our e-commerce salesor to retain our customers and in 2024 we are now surround by online advertising. That advises us to invest in Google ads, sponsored on social networks, SEO, email marketing and much more. We have already explor, always on the e-commerce […]
Shopify and Salesforce: we are talking about two top players in the digital field. The first established itself at its dawn as a SaaS platform for e-commerce for small or medium-sized companies, the second as a reference CRM for large companies . The two worlds, initially distant, have gradually come closer thanks to their […]
It often happens that we interface with entrepreneurs who, approaching the world of online sales for the first time, focus on the creation of the e-commerce site, neglecting the importance of defining a complete digital marketing strategy in parallel , which supports the shop after publication. Similarly, it is not always easy […]
You may have search YouTube recently and notice that some videos are more popular than others and easily appear at the top of search results – a bit like Google search results. Understanding different optimization strategies is essential to get maximum visibility for your videos and your channel. From choosing […]
Amazon attracts approximately 38.1 million users every month in Italy alone. And the number is constantly growing. Yet, despite the large audience that visits the platform in search of purchases, selling your products on Amazon is not at all as simple as you might imagine. There are many strategies to […]
Before getting into the heart of the matter, let’s take a moment to look at the benefits of using email prospecting. 1. First major point: when you start an Internet strategy , your content (i.e. the pages of your website, your blog articles, your videos, etc.) do not bring in enough leads (i.e. […]
