Are we always looking for information, courses, forums, etc. on the Internet in the hope of improving our SEM promotion capabilities? We often overlook one point: competitors are our best teachers. The leading and effective competitors in the industry are worthy of our learning and research.
In fact, I believe that many SEMers only pay attention to their competitors by searching for keyword rankings in Baidu every day . You should know that market analysis is a very important part and task of the entire marketing system. It also requires a set of systematic methods to help us understand our competitors more comprehensively.
Competitor level classification
We need to analyze competitors. We can divide competitors in the industry into five levels according to the strength of their competitiveness:
The first level is the industry leader, that is, the most competitive opponent;
The second level is for opponents with similar strength to oneself;
The third level is when the opponent is slightly weaker than us and sees us as a rival to catch up with;
The fourth level is the competitors in the industry whose strength is much different from yours;
The fifth level is competitors that are new to the industry.
The characteristics of the five different levels of competitors are differentiated. Industry leaders are the ones we learn from and imitate, while competitors with equal or slightly weaker SEM competitor analysis strength than ourselves are the ones we need to focus on, because if we are not careful, they are very likely to catch up with or surpass us in the short term. Weaker competitors only need to be paid attention to occasionally, and industry newcomers are also the focus of attention in the initial stage, because the newcomer may very well be a dark horse in the market and directly enter the second or third level.
Of course, if your company is the strongest in the industry uk whatsapp number data you can directly ignore the first level of analysis. After determining different types of target competitors, you can conduct a systematic analysis from the perspective of competitive company strength and competitive promotion strategies.
The company’s strength
On the one hand, you can use the company’s registration time and registered capital as a reference for analyzing the company’s qualifications and capital. You can also investigate the company’s reputation and brand influence within and outside the industry.
Of course, we can also check some SEM competitor analysis to extend the battery life of your watch popularity data such as Baidu Index to analyze the development of competitors, whether the curve is rising or falling, and see whether the company has enough news sources and consultations, etc.
You should also visit industry forums frequently to check out hot topics, policies, and dynamic comments on companies. You can also dig out relevant information about the other party through recruitment information, business information websites, and other channels. The depth of your understanding of a competitor company can provide some valuable references for formulating reasonable promotion strategies .
SEM promotion strategy
To analyze the promotion strategies of competitors cell p data you can use the competitor analysis tool in the Baidu promotion background . Although this is a good method, it cannot provide a comprehensive analysis. So how can we comprehensively analyze the promotion strategies of competitors?
First, do a rough data collection on channel selection and PC/ mobile terminals to quickly understand which channels the other party has placed searches on and the PC/mobile terminal delivery situation.
