SEO is about improving the visibility of your site in search engine results. For an online store, this process makes it easy to reach Internet users, increase traffic and thus boost sales. In this guide, discover 6 tips for referencing an e-commerce site so that it can move up in the SERPS.
Table of Contents
The basics to know to reference an online store
Search engines like Google, Qwant or Bing favor naturally optimized sites. This results in better positioning on search pages.
To benefit from this good SEO on SERPs, e-retailers must publish SEO optimized content on their online stores. In other words, it is habitudes de bien manger : liste de contacts about using texts that include keywords, but not only. The quality criterion is also essential. Low-value content that does not meet the search intentions of Internet users, and is difficult to read, will never appear on the first page of Google.
Besides content quality, other parameters also come into play:
- Internal meshing
- Netlinking
- Page loading time
- Mobile accessibility
- The frequency of updating the e-commerce site
6 tips to improve the SEO of an e-commerce site
SEO is an effective, inexpensive bfb directory and necessary alternative to improve the traffic of your e-commerce site. Any e-retailer therefore has every interest in optimizing the SEO of their online store. Without further ado, here are 6 recommendations for successfully carrying out the SEO of an e-commerce site.
1) Identify your target
SEO is not just about satisfying search engine algorithms. It is also about pleasing Internet users who are none other than your customers and prospects.
So, before using the services of a natural referencing agency or investing in SEO tools, think about your “buyer persona” and ask yourself the right questions:
- Who are my customers? Where do they live? How old are they?
- What budget can they dedicate to my services?
- What are their needs?
- What about their internet habits? Do they first do informational research before buying a product or service? Or do they prefer to contact well-known brands in the sector directly? What are the words they enter on search pages when they want to make a purchase?
2) Choose the keywords for your online store carefully
Choosing and integrating keywords into the content of an online store greatly improves its SEO on Google. The idea is to use commercial, transactional and informational key expressions to optimize your e-commerce site according to the queries that your potential customers may make.
If you want to learn more about choosing keywords, feel free to visit our article .
3) Analyze the competition in terms of natural referencing
If you want to gain visibility and notoriety in your sector, you will have to go through a thorough audit of competitor sites. This way, you will know their SEO strategy and be able to identify the keywords they are working on.
