Almost every person deals with artificial intelligence in today’s world. AI is actively used in social networks, search engines and even in everyday life. Marketers can greatly facilitate their work by using tools based on artificial intelligence. How exactly can this be implemented? Let’s consider this issue in more detail in this material.
What is artificial intelligence?
Artificial telegram database users list intelligence (AI) is a program specially trained using algorithms to almost exactly reproduce the processes of human brain activity. This type of program is capable of performing a variety of tasks and gradually learns based on the information provided. AI is divided into several types, among which there are strong and weak.
Strong AI, also known as general artificial intelligence
is a machine with a full set of cognitive abilities. This type of AI is depicted in movies, but doesn’t actually exist yet. Creating a machine with human-level intelligence remains a difficult task for scientists.
the idea of which has its supporters, but also causes outrage. Some scientists in particular from the Institute of Future Life propose to introduce a moratorium on the research and development of AI technologies . And Elon Musk joined this initiative .
Weak AI, also known as specialized AI
operates in a limited context and is designed to solve specific tasks, such as driving a car, recognizing meta tags are concise summaries that speech, or monitoring content on a website. Examples of weak AI include smart assistants, self-driving cars, search engines, conversational bots, and recommendation systems on platforms such as YouTube and Netflix.
AI technologies can be successfully implemented in various industries, and marketing is no exception. Applying artificial intelligence in your work will give you the opportunity to stay ahead of your competitors. AI-based tools can help recreate a brand’s style, highlighting its advantages and strengths.
Advantages of integrating AI in marketing
According to the IBM Global AI Adoption Index 2022, 35% of companies are already actively using AI technologies in their operations, and another 42% are considering opportunities for their further implementation.
- Improving user experience
- According to a Zendesk survey , more than 50% of customers are likely to switch to a competitor after an unsatisfactory customer experience.
- Understanding the needs of the audience. For example, the Starbucks brand uses AI technologies for geolocation analytics, helping to determine the economic feasibility of opening new points in specific regions.
- Process automation. Notifications about new promotions can be automated using push notifications on Viber, Telegram, Facebook Messenger, WhatsApp and other platforms.
- SEO promotion. Services like Serpstat can help you compile lists of keywords and track your rankings.
- Creating a unique competitive advantage
- The use of the latest technology helps companies analyze large volumes of data and constantly update offers according to customer preferences, as was the case with the invention of the pumpkin latte from Starbucks .
- Help for email marketers. AI technologies help to determine the optimal frequency and content of e-mails, as well as to overcome e-mail spam filters.
In addition, AI technologies bgb directory can be successfully integrated into social networks, and the most effective strategies are discussed below.
