The use of color and different fonts are a powerful tool to boost attention, organize content, emphasize elements, make content more enjoyable, and of course, evoke emotions, and in conjunction with other design elements, can have powerful effects on your current and potential customers.
Have you ever seen a website and it gave you a feeling that you want to keep exploring? Well, that’s partly due to the use of color! There’s no doubt that color schemes on websites have more of an effect on persuasion than many would like to admit.
At MIO Agency we recognize this importance and, therefore, we want to share with you some data that will help you understand why you should seriously consider color schemes when designing your website. We also present you with some attractive combinations that can help you make your content stand out.
Give color the importance it deserves
As we mentioned, the color combination bosnia bulk telegram marketing matters much more than you think, as it is one of the essential cohesive aspects of web design that will make your site aesthetic and attractive.
According to data from the company Blue Corona, 38% of visitors will stop interacting with a website if the content or design is not attractive. For its part, Adobe highlights that if people had only 15 minutes to consume content, two-thirds of them would prefer to read something beautifully designed, rather than something without grace or appeal.
Color trends for 2023
This year, the trends in web design are clear:
- Color schemes will extensively include the use of photography to solidify the color scheme.
- The use of cut-out or separated shapes in white, with touches of bright colors that attract attention.
- The use of more intense colours in the range of natural tones, preferring earth tones and other darker shades.
Below, we offer you some of the color combinations that will be in vogue during 2023.
1. Infrared and purple tone
HEX Color Codes :
Bright Red: #de354c
Deep Red: #932432
Pure Purple: #3c1874
Purple Tinted Gray: #283747
Cloud: #f3f3f3
2. Reddish and green earth tones
HEX Color Codes :
Red: #b73225
Dark Blue: #004e7c
Brown: #591c0b
Gray: #5c5f58
Lightest Gray: #dce1e3
3. Tan and green color
HEX Color Codes
Tan: #ddaf94
Blush Pink: #e8cebf
Complementary Green: #266150
Dark Accent: #4f4846
Offwhite: #fdf8f5
4. Classic blue
HEX Color Codes
Dark Blue: #12232e
Lighter Blue: #007cc7
Lightest Blue: #4da8da
Shade of Dark Blue: #203647
Shade of Light Blue: #eefbfb
5. Gray and yellow scales
HEX Color Codes
Black: #202020
Dark Gray: #3f3f3f
Medium Gray: #707070
Bright Yellow: #ffd6c
White: #ffffff
6. Greens
HEX Color Codes
Dark Green: #164a41
Medium Green: #4d774e
Light Green: #9dc88d
Natural Yellow: #f1b24a
White: #ffffff
7. More greens
HEX Color Codes
Olive Green: #a3bcb6
Leaf Green: #39603d
Brown Gray: #3c403d
Tanly: #daded4
White: #ffffff
Tips for using color as an interactive element in context
Color elements are essential, not only in how they combine with other complementary hues, but also in the amount and placement in luxembourg mobile phone numbers list relation to those other colors and how they relate to other patterns and graphic elements nearby and elsewhere on the website.
The important thing to remember is that colors don’t live in a vacuum: the way they relate to each other is complex, and it’s important to combine them with other colors that complement them, and in degrees and amounts that work well together, always keeping in mind the context.
Below we will present several color schemes bank email list and a brief explanation of why you should use those colors.
8. Blue and red
HEX Colour Codes
Deep Red: #b11a21 – in an overlay, juxtaposed against the flat blue, the photographic background gives depth.
Lighter Red: #e0474c – the image coming through the red makes it pop.
Blue: #7acfd6 – the blue provides contrast to the photo behind the red.
Light Grey: #f1f0ee – used to provide depth when using a photograph with white underneath.