Customer funnel, conversion funnel, acquisition funnel. Terms that are part of the language that revolves around the best advanc marketing strategies adopt by companies that operate in the digital sector and beyond. The discussion of B2B and B2C marketing funnels is often mistakenly introduced by incorporating the two concepts into a single customer journey . In this article, we will try to understand what marketing funnels are and why it would be appropriate to talk about B2B customer funnels and B2C marketing funnels .
Customer Funnel: User Phases and Channeling
Simply put, the Marketing Funnel is the process that leads the user to become a customer of a company.
The four stages of the classic Marketing Funnel model – which we will simplify from now on with Customer Funnel – are:
- awareness (awareness);
- interest (interest);
- decision (decision);
- action (action).
Conversion Funnel
The user who is online botswana bulk whatsapp sender looking for a product or service has a need, but does not yet know how to solve it: it is at this moment that he becomes aware of and interacts with your brand for the first time ( awareness phase ).
When the user arrives at the company’s website and begins to analyze it, he is interest in understanding if this is the right offer for his needs ( interest phase ). It is easy to understand how this is a very delicate phase because if the information is not well organize, clear and fast, the user will abandon navigation.
The third phase is about choice. The user has all the cards on the table, is ready to make his choice ( decision phase ) and is really close to the last phase, the one in which he could decide to contact us or buy one of our products ( action phase ). These two phases are strictly connect to each other and the final success of our marketing actions will depend on how we present ourselves at this moment and what we offer to the user.
We are not just france mobile phone numbers list talking about products or services but also about the navigation experience . Only in this way will it be possible for us to really help a B2B or B2C company that wants to be contact by new potential customers.
B2B and B2C Customer Funnel: Similarities and Differences
In the preamble of this article we talk about strategy. Knowing the acquisition funnel of our digital reality and therefore analyzing the user’s behavior from the initial phase to the final action is essential to be able to create a digital marketing strategy that allows us to:
- get to know our users;
- improve the customer journey;
- increase conversions.
Here is the america phone number first similarity between B2B or B2C marketers: the objectives can be the same.
When it comes to B2B or B2C customer funnels, it is essential to understand. The customer journey and how to create a positive experience for customers. A successful customer funnel must be design to engage customers and keep them coming back. It must be tailor to their needs and provide a seamless experience. By understanding this, companies can create a customer funnel that is tailor to their customers. And provide a positive navigation experience. This will help increase customer engagement and loyalty, resulting in increase sales and satisfaction.
Digital Goals
Can B2B and B2C companies have common goals? Absolutely, or rather, there can be affinity but also contrast. Let’s think about newsletter subscription, lead generation more generally or downloading a catalog. These are all conversions, or measurable goals that can sometimes adapt to both realities.
