Before getting into the heart of the matter, let’s take a moment to look at the benefits of using email prospecting.
1. First major point:
when you start an Internet strategy , your content (i.e. the pages of your website, your blog articles, your videos, etc.) do not bring in enough leads (i.e. touches and opportunities to sell your offers) immediately. Setting up a system that generates a steady automobile industry website design & development service stream of leads takes time (although it is obviously necessary to build this infrastructure gradually). Except that in the meantime, you have to work hard and ensure the profitability of your business! Prospecting by email has its place in this context.
2. Second important point:
You cannot rely solely on word of mouth to grow your business and attract enough customers in a predictable manner (therefore without gaps in your pipeline). Word of mouth and recommendations are two extremely powerful levers but unfortunately.They are not scalable (you cannot decide “when” the business will come to you on a plate thanks to an acquaintance or a former client and will therefore never have the possibility of accelerating your growth since you do not have control over it). Furthermore, this means that your business is entirely azia atsimo atsinanana ity dia built around you and your reputation (and you are not immune to a health problem, a downturn or a drying up of these business contributions for x reason).
So how do we solve these problems?
To start, you can of course advertise on Google , Linkedin or Facebook … So yes, advertising is an effective and scalable lever: if your campaigns are profitable on a small scale, you can gradually increase your budgets in order to obtain the number of customers you need to fuel your growth. Unfortunately (because yes, there is always a but), paid advertising can become a financial drain when you are not initiated.
And you have not set up bh lists effective processes to transform this visibility and traffic into appointments or sales (and therefore into revenue)! Furthermore, advertising does not always provide good performance depending on your industry, field of activity and price level. Too low a margin almost automatically closes your access to advertising. So now you can also try telephone prospecting. But according to a study published by Topo based on 130 interviews with sales managers , it takes around 18 calls on average to successfully contact a prospect by telephone while the callback rate is less than 1%.
