The majority of email builders on the market all have ergonomic shortcomings. These technologies, often built several years ago. Become a compilation of features without putting the user at the heart of the project. Except that when you pile up features. You often lack the step back that allows you to see the project as a whole in order to find a balance.
This is what we want to do, start from a new. A new era blank base, allowing us to put the user at the center of the need. This is the story of the Brick email builder.
The new stack
For the quality of the HTML code and the sustainability. A new era we have not changed our mind. The right solution is to work on the open source brick mjml.io. The latter, in constant evolution. Will allow us to sit on an evolution of the HTML in parallel with the evolutions that the email clients could know.
The challenge is the interface, the ergonomics
This is where our new ghana email list objective comes into play.
By choosing to start from scratch. We removed all the constraints that might exist in other technologies.
We have also trained and been supported by UX professionals, with extensive web and mobile experience. Indeed, there is much to be inspired by mobile interfaces which, with a mouse and keyboard less, are redoubled in simplicity to allow the use of interfaces with a single thumb.
Functional and ergonomic advances
New base, it is also the freedom to introduce new functionalities which sometimes structural, are not so bias and discrimination easy to integrate. And the world of email changes and will soon change even more with the integration in the coming years of interactive emails, as you may have already noticed when you have the possibility to accept an appointment directly in the email with the yes / no / maybe buttons.
On the functional side, promised in the next article we will tell you about the canada email lead new features and developments.
Give us your ideas and tips
You are our customers, our users. So if you have any tips and tricks, or even noticed in a pure email player a feature or a piece of interface that makes the difference, the thing not to forget, share it with us!
Send your ideas to our support team, with as much detail as possible, and we will do our best to incorporate them into your next email builder.
Next episode
In the coming days, discover the continuation of our saga which prepares you for the release of our new email builder with episode 2: zoom on the new features.
