Creating emails is an important step in setting up a marketing automation strategy. In 2020,Email designs quickly we introduced you to the new Webmecanik Automation email editor. So I’ve been using it for a few months now for my newsletters, and all my commercial and marketing communications. I’m sharing my experience and advice with you to understand the concept of emailing and get tips for your newsletters !
Email designs quickly
My goal, when I create an email, is to be fast and ensure good statistics (open rate, click rate in particular). And I’m not going to lie to you: this new email builder saves me (in any case) time. I use several templates, depending on the type of email: one for newsletters intended for customers, one for prospects, another for downloads. This way, I only have to modify the content, and sometimes a few formatting details like the size of the columns, or the addition of an additional block.
Then I pay attention to aesthetics, because it is THE lever that allows me to ecuador email list improve my statistics. I think about having visible colors, an easy and clear reading path and attractive CTAs (Call To Action). To do this, I create a button on which I spend time: the color, the text, the rounded edges or not… Then I apply it to all the elements. Thus the other buttons will be exactly the same as the one created with care.
email builder features
All my tips for effective emails
Preview emails on the web… and mobile!
43% of emails are opened on mobile . Obviously, if nothing is displayed correctly, it goes straight to by lists the trash. I make sure that each email is displayed on mobile as perfectly as on desktop. Indeed, there are several ways to use communication channels to be grateful. To go further, the marketing automation solution gives you the best time to read your newsletters.
I make sure to personalize my pre-header
An email with a personalized subject generates between 50% and 58% more openings . So I go even further, I take care of my subject and my pre-header, for an optimal display of my email before it is even opened! I ask important questions that will find the impact of digitalization on questionnaires in the email for example.
I use templates
To save time, keep a very clear brand image in each email and a top design, I created several templates to have as few things as possible to modify! Here are some ideas for creating attractive email layouts, especially since the recent email creator adapts to all formats and is online!
I always PERSONALIZE
The first name or last name, already, but also an offer adapted to the size of the company, a recent article that concerns the sector of activity of the recipient are always welcome. To do this, I start by asking for a maximum of information (thanks to progressive profiling) and by segmenting my database. And it is not much more complicated than that!
But I don’t go too far
Be careful not to go too far in personalization: “Hello Mr. Dupont, Meet at 6 p.m. at (Recipient’s address) for your online training” Scary, right?
I am setting up an RSS feed
I write quite a few articles. Emails are often a good place to highlight them. To avoid having to do it manually I use the RSS feed. I add the title, image and description and that’s it for emails that are always up to date. To set it up, support explains all the best practices !
