The newsletter is still a widely used means of communication today. To keep it up to date and effective, you need to know all its secrets and best practices. Innovative, creative, useful, emailing is a powerful tool for discovering your new products or working on your image, for example. Let’s see how to put all the B2B emailing chances on your side to succeed in the turning point that newsletters are taking, and not make the mistakes that hinder the involvement of your readers!
Newsletter Definition
History of Email Marketing
The first mass email was sent 13 years before the birth of the Internet. In fact, it was via Arpanet that this communication was sent, B2B emailing to 400 recipients. Then, this practice multiplied, particularly with the arrival of the free email sending service Hotmail, in 1996. Two years later, between denmark email list the word SPAM appeared, and a few years later the first law aimed at protecting personal data was voted in the United States.
Fun fact: the word spam comes from a Monty Python sketch.
B2C Newsletter Statistics
4 out of 10 Internet users buy online after receiving a commercial email.
26% more opens for emails with personalized email subject .
75% of users read their emails on mobile.
How to make your newsletter a success?
Define your goal
Getting a message across, showing your new products, working on your image, the objectives are multiple and you must therefore define a single objective so that the message is clear to your readers.
Building your audience
This step is particularly important on several levels. To start, it is the right time to think about canada email lead ight recipient. Your customers and prospects may have different newsletters for example. Then, you must ensure the cleanliness of your database: false email addresses or addresses that have been deleted are detrimental to your deliverability. In line with this, this is also the step at which you must ensure compliance with the GDPR and the consent of your contacts.
Don’t forget to offer them an easy way to unsubscribe from your newsletter!
Set the tone
The editorial line of your newsletter is important. Your readers appreciate knowing “who” they are surveillance and social control talking to through the brand you represent. Developing a precise tone allows them to identify you more easily and therefore open your emails more regularly!
Work on the content
As with the previous point, content is the lever to retain your contacts and build loyalty. The most important thing to remember is to send a specific message to the right contact. To do this, make sure to deliver a single message in your emails, or at least organize your emailing so that the different messages are clear at first glance!
Customize
Personalization, especially of the subject line, increases the opening rate considerably. Beyond the form, the content must also be personalized: the contact’s city of residence, and therefore the nearest store or their date of birth are all parameters to highlight in your communications to establish a relationship of trust.
