Your content, of course – but why stop there? If you really want to grab attention and keep your readers interested, you can also use the following ideas.
1. It deals with current issues
If your blog is about a topic, such as cooking, family, or computers, you can always afford to include some current bulk mail masters issues. When something new happens in your field, you can write a newsletter about it and then add your opinion or point of view .
2. A look behind the scenes
People are curious about what’s going on in other people’s lives, so a peek behind the scenes of your blog or even a moment in your personal life can be a great idea for your newsletter. Interesting content, added value, something different – who doesn’t want to open that email?
3. A bit of statistics
Another interesting topic is the statistics of your blog and its growth. Numbers can be interesting if presented in the right way, so you can offer your readers some fun information about the number of people who follow your blog.
4 . Exclusive contents
Every now and then you can prepare some content exclusively for newsletter readers – that way they will feel like i liked the account of handmade lingerie it was worth it to sign up for your emails. If you don’t want to leave other blog readers out, you can also publish the content on the blog and then send out a little extra in the newsletter – more information, a more detailed analysis, your point of view or some other tidbit.
5. Thematic summary of posts
If your blog has a lot of content and you post often, new readers will have neither the time nor the desire to go back and read old posts. In this case, you can save them time and prepare a summary of each topic. A newsletter in the style of “ Everything you need to know about … ” will certainly be well received by your readers.
6 . Summary of the most popular posts
Do you post often, but your blog isn’t about a specific topic? Then once a week/month you can send readers a summary of the posts: the title, a photo and a summary of the post in a few lines . This way they can decide for themselves which posts interest them and which they want to read to the end.
And the most serious errors?
Experience shows that bloggers often make the same mistakes in email marketing – but they can easily be avoided. To prevent you from making them, we have prepared a short list of these mistakes and added a solution to each one.
1. Wrong position of the newsletter subscription form
If your readers don’t notice the form, they can’t use it – logical, right? So make sure that your newsletter signup form is clearly visible on all pages, not just the landing page . Visitors to your asb directory blog might also land on one of your subpages, and it would be a shame if they missed the opportunity to sign up for your newsletter.
