Sometimes I click on links attracted by titles that suggest great truths, magic formulas, secrets of Fatima , incredible news: once I enter I find myself in front of a single block of text , a textual mountain to climb without the help of bold, links, italics, images … nothing. An infinite sadness that clashes with the brilliant title chosen and that, inevitably, discourages me from reading everything leading me to become part of that very large group of people who will close the page without reading or sharing, and goodbye.
But that’s not all
Writing on the web undoubtedly requires respecting some unwritten rules. It is good and proper to start a new line frequently; however, it is better to use colors, underlining and bold sparingly, in my opinion. 2 Multimedia This is also easy: don’t be stingy in stimulating the reader’s attention and use images, videos, audio, gifs … any more or less coherent association or reference is good.
Your Web Writing More Enticing
Textual Styles Let’s start with the simple and most immediate things: bold , italics , underlining , links, colored parts of text , bullet points, numbered lists, but also frequent spacing (= going to a new line) serve to guide the reader with respect israel email list to the hierarchy of the information you are offering, but not only that: they are very useful to avoid tiring the eye, to facilitate reading on the screen and to provide the right references.
An interesting use of various multimedia files is made by two very different bloggers:
Rosserva.it and bagniproeliator.it. Rosserva often uses YouTube videos that can help her express what she wants to say, even if that means using a video of Elio e le storie tese in an article about landing pages. Unusual, original and fun. Nebo by (don’t go visit it if you’re squeamish; if you want to laugh out loud, go read it) uses extreme gifs of all kinds that interpret sensations and moods in an excellent and comical way.
I don’t use gifs or too many multimedia files
They are stylistic choices: but I find these methods particularly functional in certain contexts. 3 Quotes / 1 A first way to give movement to the text is to insert words, famous phrases, various quotes and salient points . It lightens the reading with that pinch of rhetoric that surprises the reader and does no harm. On Efficacemente.com, in the importance of structural integrity each article there are several quotes, directly tweetable. This is also a service to the reader, right?
Julius Design An example I’ll report is one I found in
5 Alter Ego This idea also comes from the very talented Andrea cg leads Giuliodori of Efficacemente.com , a person who knows very well what it means to write content on the internet: Andrea breaks up the text with short narrative sequences in which a fictitious, slightly uncouth listener intervenes by asking questions and making semi-serious considerations of all kinds. The reader’s attention, in this way, always remains high: the time spent on the page increases, being able to count on an always original and fun approach.
