In China it is called WeiXin , but in our parts it is known as WeChat . Very well known, considering the advertising barrage on TV a few months ago. Mentally, the natural association is “Whatsapp competitor” and it is basically true, if it were not for the fact that WeChat is increasingly launching itself as a communication and conversion tool for many established brands. But, as always, let’s start with the numbers: about 1.24 billion active users worldwide (2019 data) – Whatsapp has about 600 million active users WeChat users outside China: 100 million a user can have up to 5000 friends a business account can start advertising on the platform after 50 thousand followers 25% of social shares in China in 2013 came from.
WeChat 100K Accredited We Chat App
Developers 20 Million WeChat Accounts Shut Down in June 2014 Over Prostitution Links But what does WeChat do? In addition to the classic chat functions, you can do several things: chat via PC (with the use of a QR Code), make video calls, publish your “moments” (a shareable bulletin board of personal images), “throw bottles adrift”, that is, send voice or text messages to other people in the world, randomly, who will decide whether to respond or reject the bottle into the great sea of WeChat (function to be activated in settings – plugin). And more: participate in contests, use geolocation services, use game apps within WeChat, receive coupons and various information, interact in a multimedia way with official accounts.
In addition to the various more or less interesting features
WeChat becomes a useful tool for business … 1 WeChat Official Accounts It is possible to open an official account, that is, a business account . What is it for? In addition to showing your products, you can open an e-commerce within WeChat, report promotions and news. As mentioned, under 50 thousand followers it is not possible to advertise italy email list your account within the platform. 2 WeChat Business Account Business Account for work teams. This is a very recent innovation, aimed at encouraging the use of the app for professional reasons . 3 WeChat Payment Card This card is also a novelty of the fall of 2014.
In essence this virtual card allows you to make payments via
WeChat in various affiliated Chinese retail chains. The virtual card draws funds from the WeChat Wallet or bank account and consists of a QR Code that can “talk” to the optical readers of the various stores. This system would allow for faster scanning – and therefore payment. 4 WeChat as an Advertising Channel – Also for App Developers…
5 WeChat Insight Panel Official accounts, as in the major Social Media, offer a backend for observing statistics and various numbers. Among other things, you can identify: zalando wechatnumber of new fans generated from various traffic sources; type of device/smartphone used by fans; number of users reached and visits for each published content; statistics relating to visits from chat, Moments, Tencent Weibo, etc; total number of “favorites” for each content (with daily summary); Most used keywords by fans in messages sent to the business account.
This last feature is quite interesting moving in
Doubts about the numbers, yet even the Chinese People’s Party… The popularity of WeChat in China is such that it has also provoked reactions from the Chinese People’s Party , which has created its own official account and invited the party’s 86 million members to follow the channel. Actions, policies and theories (but also “motivational” phrases) are spread in a decidedly “Social” way: even the most extreme and not entirely magdalena korol how to use ai iegally? libertarian political communication, so to speak, changes face. In this article you are reading many nice numbers , recovered from authoritative sources (at the bottom of the page the complete list), yet doing a little research the doubts are not lacking : a fan on WeChat would cost approximately 0.12 euro (1 yuan) and observing the statistics of accounts with a large following you notice a disproportion between fans and visits.
A Chinese blogger named Nanqidao did a test
Demonstrating an insane speed in the increase of likes in just half an hour for a paid content: this increase seems a bit artificial if compared to the huge number of Chinese services online that sell increases in fans, visits, shares, entire official accounts… the question arises spontaneously: how real are these post-purchase interactions promotions cg leads on WeChat? Italian Official Accounts on WeChat: What Do They Offer? Some Italian brands, but also Italian divisions of international brands and artists have placed themselves on WeChat.
Quickly looking at what they offer, it seems that there are some who are on WeChat a bit for defensive presence , others instead try to exploit the channel to actually provide services – mostly informative – with added value. search city wechat courierThis is the case of Corriere della Sera , which freely disseminates the main news or returns specific news on cities or on a topic, just write the keyword of interest and the top news appears. Interesting.
