These are questions that often come up when talking to different customers, and to which it is difficult to give a straight answer such as YES or NO. Unfortunately, the classic answer that comes spontaneously to mind is “it depends”. In reality, there are also those who take a rather clear stance on one side or the other . The yes party and the no party have very strong arguments and they originate in a crystalline way from the type of content creator that each person online represents, consciously or unconsciously.
Let’s try to see the arguments of those who are in favor
YES Party Rudy Bandiera, Skande, Rosa Giuffrè , but also any fashion blogger, in all likelihood: all people who belong – in some cases by their own admission – to the party of online prescribers / influencers who cannot help but consider Social Media a fundamental channel for attracting visits and conversions in an online project. Social media helps in communicating the values in which one believes; they lend a hand on the marketing side and allow for constant dialogue, showing the liveliness and good health of a brand, conveying its products and services to the right target.
The cornerstones of the pro-Social party could be summarized as follows:
Social media are essential for “ conversation ”. Social channels are used to interact, get to know and communicate with people (potential customers); social channels are megaphones to amplify your ideas, your theses… and make them reach the right audience ; they represent a strategic network , because people online are bearers of iraq email list interests, “they influence, choose, express” (cit. Rosa Giuffrè – who intervenes on the subject with great clarity here ); they are a privileged and increasingly preferred information channel by users, often of younger age groups. Therefore, those who preside over social information have ” power “, can influence, become authoritative;
You can also sell through social media:
Think of Pinterest and Instagram, so powerful in promoting fashion and design products; or Twitter and Facebook, which are testing e-commerce features within their respective platforms: those who manage to build a community around a certain interest have the possibility, in the very near future, to directly convert their ability to communicate and influence into concrete sales. NO Party This party is comfortable for those who do not consider Social Media such an incredible tool in pursuing visits, leads and conversions (and are probably not that interested in networking/communicating). Many web professionals who earn online through affiliations, info products, e-books (but not necessarily only these) often fall into this line of thought.
Emblematic is the opinion of Stefano
Mini of Mind Cheats who – questioned about it, on alverde.net – says: I’ve had a few viral articles that brought in 5,000 visitors in just a few hours, but they’re useless visitors: they don’t buy, they don’t sign up for the newsletter, they rarely read other posts. Andrea Giuliodori is on the same wavelength, even though he can count on the beauty of 23 thousand fans (data collected on 15 October 2014), he does not consider Facebook the main channel . Organic ensuring strength and stability traffic is for Andrea the main way to success, knowing that on Facebook “you are in someone else’s house”, rented: “the owner can decide when to raise the rent, when to repaint the walls and when to throw us out” . Impeccable.
There are also those who make it a question of content :
Social media are functional to entertain, so if your topics are “higher”, more technical, informative… then the effort on social networks will be communication , a way to feed a good referral of visits and do a bit of networking. Another point that is not easy to counter is the scope (or reach) of the contents posted on Social: the percentages of people reached cg leads by the message we spread have dramatically collapsed on Facebook (we are around 1-2%, on average – the percentage of openings of a newsletter, for example, is usually much higher). Things are not much better on Twitter and even less so on Google Plus. And here the Social Media Manager begins to use more and more “viral” images, quotes and other content with a purely entertainment slant to increase that blessed reach of the fan page posts… confirming the “content issue” that I mentioned earlier.
