Writing quality online content that is increasingly successful is not an easy thing. It requires patience, perseverance, intuition, attempts … even luck, why not. Reaching a decent level and gaining experience in writing content for the internet means always having to consider: attract the attention of search engines ; be very attractive to users; do constant research on your chosen topic. publish substantial content frequently. Behind the first 2 points a whole new world opens up.
How to chase the favors of Google and Internet users
To answer this question I observed good practices and know-how spread among the best specialists on the net, together with my humble experience. Here is what I got… 1 Finding your own positioning Passion on a topic Benchmark Reader type What kind of content creator do you want to be? What to talk about? What topic and what subtopics? First of all, it is good to start from a passion , otherwise you will soon get bored and will not find happiness and fun in what you do. Once you realize that you want to talk about a certain topic that you like, observe who is already talking about it online : which niches are left uncovered? There are those who talk about tools but not about strategy; those who write only about their personal experiences leaving aside the theory…
Those who focus on advanced techniques
Those who focus on the ABC; those who are practical, those who are rhetorical, those who write a lot, those who write little. In short, understand what kind of blogger/writer you want to be and also observe what is missing in the competitive iran email list scenario that might appeal to readers and enthusiasts. To do this, perhaps you also need to think about the type of reader you want to reach… 2 Giving value and concreteness to readers Give value and useful information to your readers, who read to learn something or to get excited. In addition to personal considerations, the result of your own experience, you need practical and concrete indications . The goal is to provide tools, ideas, “fuel” for the readers to take action. But how to create qualitatively appreciable content?
From this point of view, it works well
To exploit many reliable sources, mix different (but complementary) contents and derive a conclusion, even an operational one. The addition of your personal point of view is essential, all seasoned with total naturalness in the exposition and choice of words. A functional, productive and very difficult approach is to ask yourself : what do readers really want to know about this topic? It is not easy: finding answers to unanswered questions requires time and a lot of research, but if I had to identify a formula for writing winning and appreciated content … well this is it. 3 What does Google like? Naturalness doesn’t mean pretending not to know who’s in charge online.
You also need to ask yourself what search engines like
Once you have identified the super topic with which to shock your readers, it will be good to do a little research – very thorough – on which keywords to prefer. You don’t need to invent much, but use common sense and the right tools , such as: Optimization At the risk of repeating it endlessly, a minimum of attention the role of structural integrity in construction on the SEO Copy and light optimization side is always necessary: completion of the title and description meta tags, insertion of alt tags for images, use of headings … these are all elements that are part of the ABC of SEO writing . 5 Social Sharing In the end, there is not only Google and organic positioning.
Readers are willing to reward valuable content
By showing it to their network of friends, colleagues, social followers and so on: it is clear that to do this, what you write must have clear characteristics and content with a very precise cut , having to satisfy the innate needs of the reader, as a human cg leads being. Indeed, you will say. Well yes. Looking at the well-known Maslow’s pyramid of needs , what leads the reader to click on those damned social buttons at the bottom of the article falls within the 2 highest sections of the pyramid . Maslow’s pyramid I translate: Position 1 – SELF-ACTUALIZATION : morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance. Position 2 – ESTEEM : self-esteem, mastery/control and security, self-realization.
