Lately I had the pleasure of asking some questions to 8 bloggers / web marketing experts on alverde.net: the focus of the interviews was “online success” in all its facets, including the most practical strategies and methods that explain how to get more visits to your blog or website . I was very struck by the fact that the 8 bloggers, despite adopting different strategies, often have approaches that unite them and that would therefore seem to be successful in the case of communication and online visibility projects. Over the years, magic formulas and ready-to-use strategies have appeared on the Internet to ” break into the enchanted virtual world “, which suddenly changed according to Google’s moods : there was talk of keywords, quality of posts, link building to your websites, social media, online advertising, SEO, SEM, voodoo rites …
Today I want to try to “wipe clean” everything
I’ve read on the subject – valid and less valid ideas – trying to filter out some good practices that concretely, in the real world, have truly been a key to bringing visibility, visits and consequently business and notoriety to these people. And here are the 6 best magic formulas for… no joke, no magic: 6 Ways to Get More Online Traffic on Blogs and Websites Perseverance and Patience They are number 1 for a reason.
Personally, I believe they are the two most important factors and also closely related : in fact, you need the consistency of writing week after week (the more you write, the better – maintaining decent quality levels) and the patience to overcome months and months of disinterest on the part of users and search engines. So no incredible SEO techniques, nor keyword studies: the basis for having more visits comes from your personal characteristics, from your perseverance. Contents and… right places If I start from consistency and patience.
I cannot help but put content at point
We all know this: to be successful online you need to produce quality content that is interesting and informative for users. Davide “Tagliaerbe” Pozzi, however, in his interview lets a further nuance slip out , which in my opinion is significant: quality content in the (virtual) places where your readers hang out “In the places where your readers hang india email list out” I think means: A) exploit the virtual environments frequented by your target readers (certain social media , for example); B) talk about specific and current topics that become almost real places of comparison and information, albeit virtual; C) in a broad sense, generate informative “places”, highly pertinent sets of knowledge with well-defined boundaries , without wanting to talk about everything and more (a mistake that I have personally often made) but specializing as much as possible.
Authority It can be summed up if you like, in the question
If the answer is no , know that very easily you will not get the visibility that your quality content deserves. There is little to do: the source of the message, in communication, is fundamental. If the answer is yes and you have achieved a certain authority as a blogger, you may sometimes produce articles that are not excellent but your audience of loyal followers will generally reward you. This is the concept of community that Skande focuses on a lot, that is, that large group of people in your sector with whom you can talk every day and whose trust you try to gain. A bit like in school when the nerd didn’t study much but still brought home a good grade, on trust .
Authority on a certain topic (or series of similar topics) can be a very interesting goal. RIGHT PLACES and AUTHORITY go hand in hand in the thoughts of Rosa Giuffrè, another blogger interviewed, who metaphorically underlines how it is essential to turn on a lighthouse above yourself , to become a point of reference for those looking for news related to your sector. Rosa wittily highlights how effective it is to use your personality, your style, your emotions to have that extra edge over the vast competition of the online world. Intermediate, long-term goals and traffic sources Let’s go back to very pragmatic levers, they are also very useful: Riccardo Mares, a very good SEO Specialist, plays his chips on the objectives (intermediate and long-term) that a web project must have.
Only by drafting clear objectives will
It be possible to build direct, referral, organic and advertising traffic (which corresponds to investments in branding, public relations, SEO and online advertising ). Super practical but inevitable approach: you have to attract the attention of users, but also of Google spiders. Guest posting and word of mouth… offline I start with word of mouth : well, Stefano Mini of Mindcheats.net somewhat surprisingly reveals that word of mouth that content thanks to the endorsement from happens offline towards friends, relatives, acquaintances but also “public” moments (for example training-professional moments) generates a series of constant and very faithful visits over time. Perhaps this strategy may not work for everyone, but it is interesting to remember every now and then that personal relationships – physical – are always the most solid. Regarding Guest Posting , a point of attention: here we could open a separate chapter.
I will limit myself to a super summary
It is true that creating articles with links to your site to “donate” to bloggers in similar sectors can be useful, since you will generate links to your website, but the warning that Matt Cutts (yes, the one from Google) made less than a year ago on cg leads guest posting is equally true: Google’s anti-spam team has its antennas up for the most spammy guest posting practices , therefore… use with caution . For more information: (I won’t link it, I wouldn’t want Google to think Matt made a Guest Post on Bee Social haha……) Creativity in communication forms This is also important: convincing readers to follow you also involves your creativity in always creating new and different forms of communication and information . Dario Vignali pushes the creativity button and pushes the power of newsletters, e-books info-products, webinars, audio and video materials, pdfs, downloadable resources.
