Geoservices are gaining momentum. The monthly audience of Yandex Maps in March 2022 was 40 million people. In terms of user volume, Maps ranks third among all Yandex services (according to Yandex.Radar). The audience of the 2GIS service is 55.5 million. The route is built! Geo-advertising brings clients cheaper than contextual advertising.
This audience volume can be reached with the help of geo-advertising. Advertising on maps is suitable for almost every business and can be effective not only for offline but also for online stores. In the case, we will share the results of advertising in geo-services for an online store. Spoiler: advertising on maps is cheaper than contextual advertising.
Geo-advertising for an online store
The i-Media team helps an online store of a network of professional tire centers to promote itself on the Internet. The company sells MICHELIN, BFGoodrich and TIGAR tires from official suppliers.
We started cooperation in September 2020. In addition to advertising on maps, we launched contextual advertising, are working on SEO promotion, and are promoting products on Yandex.Market.
Geo-advertising brings in sales
In March 2022, we chose an additional albania phone number library advertising channel to increase sales during the seasonal surge. Two geo-services became a new source of sales: Yandex Maps and 2GIS.
Want to increase sales? The route is built! Geo-advertising brings clients cheaper than contextual advertising.
Place your ads in geo-services
We promote on Yandex Maps, in Navigator and 2GIS
The i-Media team first worked on the basic settings:
We created a list of offline the greater the traffic points and transferred them to Yandex Maps and 2GIS.
We optimized the organization’s cards.
We connected priority search results — this gave us the first places in the search results.
We placed branded tags and cards quick signs with a logo on the map to increase clicks.
We filled the showcase, added products and services for search results for additional queries.
We connected an action button to increase the number of clicks.
Then we moved on to more specific settings. For example, we launched feeds for seasonal tire models with automatic generation of keywords and ads. This helps save time on manually adding information. Additionally, we displayed promotions for products in cards to stand out from competitors.
Geo-advertising is 15 times cheaper than contextual advertising
In three months, we placed 59 online store points on Yandex Maps and 2GIS. Geo-advertising brought 2,222 calls and 6,425 routes to points.
The cost of one application in 2GIS is 6.5% cheaper than on Yandex Maps. However, there are 3.6 times more calls from advertising on Yandex Maps, and 4.7 times more routes.
Order promotion on Yandex.Maps
We compared the cost of an application (CPO) in geoservices and in contextual advertising – on maps it is 15 times cheaper.
Thus, we managed to find an additional source of inexpensive applications for the online store.
Geo-advertising can work not only for the company’s image, but also for sales. This case confirms this – the cost of an application is much lower than in contextual advertising. This is explained by the low level of competition, so we advise you to try this channel while there are not so many players in it yet.
