SEO: what is it, how does it work and what is it for?

SEO – an acronym for Search Engine Optimization, which in Portuguese means Search Engine Optimization – is a group of techniques that aim to position one or more landing pages among the highest results in search engines.

In practical terms, it’s like ordering an Uber: you have to turn on your phone’s GPS so your driver can find you. It’s the same with SEO. In other words, you to improve the content. Of your page so that it can found more easily  people searching on Google.

With this, through SEO techniques, it is possible to optimize the website so that it surpasses the others that occupy the highest positions and becomes one of the first pages of results, thus attracting the attention of users with the most relevant content for their searches. So, how can you get prominent positions for your brand? Keep reading and learn all about SEO!

 

How important is SEO?

Every second, millions of searches are made on search engines — especially on Google, the search engine most used by people worldwide. Nowadays, users want answers to a wide range of questions in their daily lives, from the best-rated hotel for their next trip to more specific and formal topics.

However, it should  not that most of the time, you and all other Google users tend to pay attention only. To the first few results of a search. That’s what SEO is for.

What are search engines?

Search engines are systems made usa phone number data up of a series of Google algorithms that have the function of tracking, indexing and ranking web content to display it in order in users’ searches.

They can also  call search engines, search sites, search engines or search engines (in English).

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However, when we talk about search engines, we are not just talking about Google, but also Bing, Yahoo!, Baidu Как настроить профиль сна для местного SEO and other systems. Even YouTube and Pinterest, for example, can  call search engines, since we use them a lot to find content.

But of course, Google stands out cg leads among them, because it has more than 92% of the search market share.

 

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