Think of a brand that you like. In addition to the name, we’re sure you’ve also thought about its colors, concept, and main products. This brand probably has a structured branding that makes you and other consumers like it.
In short, Branding is the concept of a brand, from its planning to its structure. Its work can ensure that your business will grow intelligently and sustainably, always focused on what your brand is and how you want it to be perceived.
What strategies are part of Branding?
As we said above, Branding goes far beyond the visual layer. Therefore, it is essential that Branding strategies are properly worked on:
Visual identity
A brand’s visual identity is one of the first things that catches a consumer’s attention. For example, think of Coca-Cola. You probably think of their red logo and the large letters in their logo.
Furthermore, you need to have a well-structured brand manual with everything you should and shouldn’t do, as it is from this document that other people will get to know your brand better .
At this stage, you also need to adapt your logo to different applications, such as web, smartphone and objects (bottles, for example), etc.
In addition to all this, it is necessary uae phone number data to define the style and color palette of the brand to be followed on social media, taking into account its tone of voice and concept.
After the visual identity, it is necessary to define things such as:
Brand personality
What adjectives does your brand 5 распространенных маркетинговых ошибок have? If it were a person, what would it be like? These questions are important for you to create a mental image of your brand.
Language is one of the most cg leads important aspects of a brand. Relaxed or specialized? Formal or informal? Your language should create identification with your audience, making them feel close to your busin.
