By itorial Staff with a comment Content MarketingDigital Marketing
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Video marketing is a marketing technique that uses video content to position a brand, product, service or idea. Video content, which is currently in fashion along with other formats such as podcasting, is often part of companies’ marketing strategies to reach their respective audiences.
Companies use video marketing to
A reach their respective audiences to inform about a news story, a new product launch, a service, an event or sponsorship, among others. Formats and channels usually vary and can be shar through their website, social networks such as Instagram, content platforms such as YouTube or TikTok or us as art in digital ads.
This format has become the star format of content marketing due to its effectiveness, viral capacity and the loyalty it can have. According to data from Statista, which survey more than 8,000 marketing experts, according to Amazon Ads, 81% already recent mobile phone number lead incorporat video marketing into their marketing strategy in 2021, with live video being the format that they like the most. This is because it is increasingly popular among the audience, with the audience itself now creating video content for the brands themselves.
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Advantages of video marketing for companies
The advantages of video marketing for companies are many and very the basic principles for balanc color use on your website different, depending on the industry and the company’s objectives. Below we highlight some of them:
Impact on a larger audience
Since this type of content is very popular, it can go viral in the blink of an cz lists eye and be shar on a multitude of channels (social networks, content platforms, WhatsApp, etc.), while if it is a live broadcast, the great popularity of YouTube or Twitch gives rise to reaching a very wide audience that will possibly broaden the horizons of your company.
