o summarize schematically, the strong points of the NO party are: efforts, investments and resources should be directed towards organic traffic from search engines, not towards social media; the contents that work on social media are too tied to pure entertainment , to the detriment of technical/more serious contents; poor control : on Social Media you are a “guest” in someone else’s home. Future changes risk nullifying the efforts made overnight.
Social media is a double-edged sword:
Who is right? In short, if you read the various points, both parties are partly right. The dividing line in my opinion is: in the topic you are dealing with; in the type of “content creator” you choose/need to be; in your goals . Whether you are the Social Media Specialist of a large company, the marketing person of a small b2b producer, a blogger, a communicator, a technician… It is easy to see how a Rudy Bandiera is strong on Social as a semi-public figure on the web: he must always build new relationships, cultivate existing ones, dialogue, share new ideas and stimulate debate.
He is a (very good) consultant and as such he does excellent personal marketing
On the contrary, an Andrea or a Stefano Mini of Mind Cheats have an “almost” tangible product: e-books, , general dissemination. People bring problems; they bring solutions: the perfect meeting point is Google (while not disdaining very tangible supports such as Facebook Ads) The same goes for those who get a lot of visits on certain queries (two examples above all: Salvatore Aranzulla and Dario Vignali ), earning in various ways, including indonesia email list affiliations and advertising on their sites.
Respect for others and for oneself. In a Western society that has generally satisfied the 3 lowest portions of the pyramid, faced with the “peer society” that is very present on Social Media, we tend to share pieces of multimedia information that demonstrate to everyone that we are: …intelligent, creative, capable of proposing brilliant, surprising, fun content but also of great moral depth and full of culture, showing that we know how to realize ourselves without too many problems in our professional space, in our interests.
There are many other parts of themselves
That a person wishes to share, but on the “information” side I would stop here. Can the content you write help your readers “seem” all these things? Better communicate who they are and what passions they follow? Of course, you don’t have to write to always respond to these needs, but remembering them every now and then will do your articles some good. Always on the Social side: pay attention to the calls to action, to the phrases you insert to stimulate sharing. They are useful, indeed they are useful. Try them, change them, use your imagination and then observe the results.
Is it better to have a chef who surprises
You with something new every day or one who always serves up soup, no matter how good it is? In addition to variety, however, a “dish” that is beautiful to look at, that is also tasty for the eyes, is also effective. For this reason, the natural reference is to the 9 ways to enrich a text . Personal opinion I note with curiosity how how to evaluate the condition of the property keyword research, SEO work, studied calls to action, testing of catchy titles and other levers heard many times are mentioned very little, if not completely neglected by many bloggers. But even more curious is the fact that almost half of the interviewees, here and there, implicitly and explicitly.
Maintain that visits are of little use :
In short, visits do not necessarily have to be numerous but they must be targeted, that cg leads is true, and perfectly in line with the intermediate and final objectives that you have set for yourself.
In your opinion, what other methods or approaches make sense to pursue to get more visits to blogs and sites?
