A CRM is essential for B2B companies. If your business operates in this segment, you are sure to perceive an increasingly complex and competitive sales environment. As a result, customers are more price-sensitive and/or more demanding when it comes to purchasing. It is in this context that many companies […]
One of the practices we have observed thanks to the work carried out with our clients is that one of the ways to gain visibility in the market is to generate a good B2B Digital Marketing strategy focused on generating leads. Lead qualification is the process of identifying, among […]
Do you want to know the best way to get leads? In this article, we will give you a brief overview of the process and guide. You through the fundamental steps for any Lead Scoring process . It is important to have a solid understanding of how it works before. […]
Podcasts are a fantastic way to consume content on the topics we love the most. There are now podcasts on almost every topic imaginable, and podcasts related to B2B marketing could not be any different. Digital marketing podcasts can be a great school for learning about B2B sales, SEO, conversion, […]
It is important to understand, especially if you have no digital marketing skills, that you need to develop a good digital marketing strategy in order to achieve satisfactory results. Doing Telegram marketing in 2022 can give you significant advantages in your sales funnel. How do you communicate with Telegram? […]
Let people know your story, the story of your company, where you started, where you have arrived, and where you want to go. Exploit the potential of the Telegram app to increase your organic traffic. In order to develop the right Telegram marketing strategy for your business, it is […]
Keep in mind the differences between Groups and Telegram Channels. In the latter, try to do content marketing. Stimulate readers to interact with the content you create. Increase your social proof, show what you can do for them, and why they should choose you and not your competitors. Create […]
Until a few years ago, the most commonly used sales actions. In the conventional world were door-to-door sales, phone calls, faxes, letters, etc. For many companies, this was an effective job, with some results, but highly stressful and time-consuming for those who did it. The world today has undergone changes […]
Do you know which is the most used social network after Facebook? That messaging app that you also use every day: WhatsApp. The best thing about it is that your customers use it too! That’s why this customer communication tool is essential for any company, B2B or B2C. Having […]
Have you ever wondered how to measure the results of your Internet marketing campaigns? It’s true that the digital world can be abstract, but I have great news: here practically everything can be measured. If you didn’t know yet, KPIs are key performance indicators, and in B2B digital marketing, […]
In China it is called WeiXin , but in our parts it is known as WeChat . Very well known, considering the advertising barrage on TV a few months ago. Mentally, the natural association is “Whatsapp competitor” and it is basically true, if it were not for the fact that […]
Sometimes I click on links attracted by titles that suggest great truths, magic formulas, secrets of Fatima , incredible news: once I enter I find myself in front of a single block of text , a textual mountain to climb without the help of bold, links, italics, images … nothing. […]
