Despite the success of online commerce, many Internet users are still hesitant to order from e-commerce sites. It must be said that scams are rife on the web. Not to mention the fact that you can’t touch the product behind your screen. For an e-retailer, the goal is to gain the trust of their customers to get them to buy. Find out how to reassure customers, convince prospects and boost sales in your online store.
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Technical audit: the basis
In this quest for customer reassurance, the first step is to conduct an audit . You will thus be able to analyze the expectations of your customers and identify the blocking factors that slow down customers on your e-commerce site.
Competitor analysis is also important. Identify the most effective strategies and adapt them to your image. Always with a view to knowing the expectations of the target audience, you can carry out surveys on social networks or via a mailing campaign in order to ask consumers for their opinions and their needs.
How to reassure customers on your e-commerce site?
1) Gain customer trust through institutional pages
Sometimes neglected, institutional uns 2023 independent selection path information pages are nevertheless a guarantee of professionalism and trust.
- About page : Don’t forget to introduce yourself first, tell your brand story in the about page . A customer will be more likely to buy from you if they share your values.
- The FAQ (Frequently Asked Questions) page : this is the page to have on your website if you want to position yourself as an expert in your field. Provide clear, transparent and precise information in the FAQ section .
- General conditions and legal notices : these 2 pages are mandatory for an e-commerce site. They provide information to your customers before concluding a contract and protect you in the event of a dispute with a customer.
2) Write quality product sheets to reassure customers
There are several methods for tw lists writing quality product sheets:
- Put yourself in the shoes of your target customers
- Structure your ideas to write relevant product sheets
- Highlight the strengths of your product
- Work on the SEO of your product sheets
- Integrate customer reviews
- Use cross-selling or up-selling
- Provide FAQs for a product that is the subject of recurring questions
- Integrate how-to videos and tutorials to educate the customer on how to use your product.
For more information on writing product sheets, please read our article .
