The job of copywriter in Madagascar challenged by AI. The job of cheap web copywriter in Madagascar is undergoing a major transformation with the emergence of generative artificial intelligence (AI). These AIs are capable of generating texts, images or videos autonomously, pushing the limits of what was possible until now.
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Their prowess never ceases to impress: an article on a specific subject written in a few seconds, a realistic image created from a simple text description, a video generated with a professional rendering… These tools open up infinite perspectives for content creators.
But in this new landscape shaped by AI, what role remains for these professionals who are web editors, these human pens who bring sites and blogs to life? Does their expertise still have a place, when virtual assistants like ChatGPT seem to be able to take on part of their work?
This is the question we will explore in this article, keeping a close eye on the evolution of the market in Madagascar. Because some Malagasy web writing agencies, like LAPLUME.MG, continue to excel thanks to the talent of their teams. Is their future threatened? The answer may not be so obvious…
The Growing Influence of AI in Content Creation
According to a study by the niettemin bieden gpt-power bots Content Marketing Institute published in early 2024, artificial intelligence is profoundly redefining the profession of Malagasy editor and content creation in general .
Powerful generative AI tools like ChatGPT are now able to generate articles, product descriptions or web pages in seconds, on any subject with increasingly impressive quality. Some experts even predict that by 2026, 95% of new online content will be created by AI.
However, these exciting au cell numbers technological advances are accompanied by widespread misconceptions. In particular, the idea that AI could completely replace web editors.
This is why many specialists recommend combining AI and human expertise in content production. Which presents multiple good reasons to work with several web editors : increased productivity of the editor, reduction of costs, amplification of commercial performances…
In Madagascar, this AI/human complementarity opens up very promising prospects. For example, it could make it possible to have writing done in Madagascar by local freelancers at competitive rates, while taking advantage of the power of AI to optimize and accelerate editorial workflows.
However, the risks of AI editing should not be underestimated .
The Enduring Value of Human Content Writers
According to experts at Reboot Online, a renowned Australian content strategy agency, text-generating AIs like ChatGPT are a real ” killer ” (sic) as their capabilities are increasingly approaching those of a human writer.
However, as advanced as these AIs become, they still lack certain qualities specific to humans: creativity, empathy and emotional resonance. In other words, they struggle to establish that emotional connection between a text and its reader that only an experienced writer can do.
