When talking about the main digital advertising platforms, Youtube Ads is not often taken into consideration, but in reality it is a channel that deserves more attention. Why? Simple, the numbers say it.
Youtube in fact:
- it’s thesecond social network by number of active users monthly, more than 2.5 billion, second only to Facebook;
- It is the second most used search engine, second only to “mother” Google.
- reaches about 31% of online users (46% if we exclude China, where it is banned).
Ignoring a channel with such firepower is not a wise move, so let’s talk about it and clear things up.
Youtube Ads: What It Is and How It Works
YouTube does not brazil bulk whatsapp sender have a dedicate advertising platform, but “relies” on Google Ads, so in fact, to advertise on YouTube, you simply need to have a Google Ads account and create a video campaign.
Nothing too complicate, but you have to be prepare: you will need to have a Google Ads account, a YouTube channel and obviously have previously upload videos to sponsor.
Since we are playing on Google’s home turf, by connecting the YouTube channel to Google Ads, in addition to the videos, we will have all the statistics need to understand the progress of the campaigns and the effectiveness of the sponsor videos.
Who needs it?
Videos are now romania mobile phone numbers list the format that dominates our online life. Statistics clearly show us that we read less and consume much more video content or listen to podcasts. Youtube is the video platform par excellence so it goes without saying that anyone who has interesting videos at their disposal cannot fail to consider sponsorship on this platform.
This channel is perfect for pursuing awareness goals. With Youtube Ads you can reach a huge audience, comparable to that reache with television, but with significant advantages: much more precise targeting, lower costs and specific insight data. .
From these campaigns it is also possible to generate excellent volumes of traffic to the site, especially if the video is “design” beforehand with an attractive hook for those who view it.
The different types of ads
The main format that america phone number can be use is In-stream videos, that is, videos that are propose before, during or after the viewing of the chosen content.
This typology can in turn be divide into Skippable in-stream (ads that can be skipp vafter 5 seconds) and Non-skippable in-stream (ads lasting a maximum of 20 seconds and not skippable).
We also have In-feed formats, which are suggestions that we see appearing in various positions while browsing YouTube. We generally find these ads among the recommend videos in the right column or in the search results.
