Often when I am contacted for strategy consultation, clients ask me one specific question: why am I not selling in my online store?
They tell me: “Osvaldo, why can I convince the client when I am on the phone, but I send him to my website and I don’t get the sale? What is not working?”
If this is also your case, then stay and join me in this article, because this information is of interest to you…
The first step to start selling online
First of all, it is necessary to analyze everything . Nothing should be left out.
This will give you an in-depth understanding of the reasons why sales are not improving. Starting with analyzing your customer’s austria bulk telegram message sender behavior and the sales message you deliver to them.
Because, for example, it is likely that a client who has called you has a lot of knowledge regarding what you offer or what you do. It may be that they came to you through a referral or saw you somewhere and called to request more information.
At this point, that prospect built a relationship with you through conversation and thought it was great. But, when they went to the website, that offer or ad didn’t answer their questions like you did and as a result, they didn’t buy.
Where is the problem?
To better explain this process and identify the problem, let’s make an analogy: You go into a shoe store, a salesperson approaches you and the first thing he does is ask you if he can help you with anything. To this, you usually respond with: “No, no need. I’m just looking around for now.”
But if you like something, what do you do next?
Call the seller to ask for your specific size or any other details such as the material the shoe is made of or the warranty it has.
That same customer experience is what websites lack when people visit them.
That small but important detail means that the hook that would make the person not only stay, but buy is lost.
Follow this structure to improve your online sales
To create a more personal shopping experience , you need to take into account some tips that will make this audience connect with you, even if you are not there. Write them down!
- You need to craft an ad that will e mail we will contact you what elements capture their attention. A message that is engaging and sends them to the next step, going to the website.
- This page or online salesperson should greet them with a greeting or announcement that immediately grabs their attention and keeps them interested. Tell them in a creative and brief way how you or your product solves their problem.
- Once you have their interest, explain why that is what they need, following a creative line. This will make you have a connection with that person , even if you don’t attend to them in person.
- The result is that the customer will place their trust in you , because think about it, if they offer you something, do you buy it right away? Of course not! Surely, you start researching in that online store first and even look at what they say about that place or product. Okay, depending on what they tell you, you will either buy or leave.
- The trick to gaining this person’s trust is to identify and answer those common questions that are on their mind.
- Taking this customer through all these stages is only possible if that initial ad has caught his attention. That’s why it’s essential that you grab him from the start with a great ad.
It is possible to improve your online sales!
Don’t forget! Create a good ad that b2b fax lead will catch the attention of your target audience. Otherwise, you won’t be able to show them who you are and everything you have to offer.
If you need more help or want to continue learning, check out my book: Double Sales with Digital Marketing . It is the ideal tool to grow in the online market.
