Perhaps it didn’t take Primo Levi to say it, but he said it himself. Because yes, those who write need to reiterate it to themselves and to others. Every time they start to fight with a blank page, every time they start looking for individual words. And the right combination of them to give life to something new. A new little world. Whether it’s an essay, a novel or an advertising campaign, the rule is always the same. If your writing is not understood, you’re crying in the wilderness.
Copywriting: What are we talking about?
Its field of application belize bulk whatsapp sender is marketing communication, its medium is words. Copywriting is the activity of writing advertising texts and content that form the voice of a brand . Every brand “speaks” to potential customers with the aim of converting them into actual customers. And “speaks” to actual customers with the aim of making them increasingly loyal. Words build and bind and the aim of this dialogue is only one: to transmit a message in the most direct way possible, without leaving room for doubt.
Tone of voice: the verbal identity of the brand
The most important saudi arabia mobile number database strategic activity that the copywriter is responsible for is certainly the definition of the Tone of Voice, that is, the set of semantic, stylistic, and lexical elements that make up the verbal identity of a brand. Simply put, the tone of voice is the way a company speaks and must always be consistent in all components of the communication strategy. So, once identified, let’s hold on to it, let’s make it adhere perfectly to the personality of our company : who would ever expect a formal and set language from brands like Redbull or Netflix? Who would expect a colloquial language from a public administration? A well-defined Tone of Voice makes the brand more unique, memorable, human and closer to people.
Brand Archetypes: Let’s Use Them to Establish the Right Tone of Voice
As we have america phone number said, Tone of Voice is a crucial element in creating a strong brand identity, and to identify the perfect one for your company, archetypes can be a very effective tool.
But what are they? They are psychological models that represent specific personalities and characteristics.
Let’s get down to business, here are some examples of archetypes, defined and developed by the expert in analytical psychology Carl Gustav Jung.
The Innocent : A brand with this archetype will communicate in a simple, honest and optimistic way. The Tone of Voice will be kind and sincere, with the aim of creating trust.
The Rebel : A rebellious brand will have a bold, provocative and unconventional Tone of Voice. It will be aimed at an audience that loves to challenge the status quo.
