“I want to increase my e-commerce sales, can you help me?”. A legitimate question that is often ask by our clients who manage e-commerce and who need a boost to increase conversions. But how can this be done? What are the best strategies? We have talk at length about the marketing actions that can be undertaken to increase your e-commerce salesIn this article we focus on one of these: SEO .
Let’s look together at some of the actions that we at Extera carry out with our customers and that we still believe to be an important add value in a complete marketing strategy.
What is SEO and Why is it Still Important in 2024?
SEO is a vegetable garden: first you sow, then you reap.
Let’s start by saying that every SEO activity requires time to show tangible results that can be translate into KPIs and this process is often difficult to convey to the client, who instead expects results in increasingly shorter times. Doing SEO means on the one hand helping the search engine to understand the content of your site so that it can be propose to the user when a certain search is made and at the same time proposing to the user exactly what he needs.
The first thing we have to think about when doing SEO is the user.
Once upon a time, when SEO bangladesh bulk whatsapp sender was focus on the use of keywords and online competition was less important than it is today, doing SEO was probably easier. Today, with the evolution of search engines, artificial intelligence and online competition, doing SEO is much more complicate and in most cases it is not enough.
SEO Strategies 2024: What to Do and Why
Every market, every website, every project is influence by different factors, not only those that we are able to change and work on, but also by others that do not depend on us.
This is where data analysis , research and possible complementary strategies come into play .
While for some search europe cell phone number list material queries there may be a greater chance of obtaining a good positioning with the right on-site and off-site actions, for others it is not at all simple and there is a risk of obtaining a momentary, highly volatile and poorly performing result. So what to do?
Combining america email list SEO with PPC is often essential , especially for e-commerce websites: by optimizing the budget and focusing on keywords for which we unfortunately get less visibility, we will be able to complete the strategy in the best way to reach our objectives (sales, lead generation, PDF downloads, in-store visits, etc.).
On-site SEO
We won’t bore you with technical SEO notions like canonical, hreflang or ALT, but it is important to include this short paragraph in our article. On-site SEO should be take into consideration right away in order to publish a website optimize for search engines and to facilitate indexing. These are all the actions that we carry out on our site to simplify reading for crawlers, who will take care of indexing and positioning our pages in search results.
This activity, which also includes the optimization of the site’s meta title and description, should always be prece by an in-depth keyword analysis. This will also allow us to make any changes to the site’s textual content and the name of products and services, base on what the user actually searches for online.
Offsite SEO
Off-site SEO is just as important as on-site SEO. We are talking about activities carry out outside the website that allow us to increase the authority of our site in the eyes of the search engine.
Among these we find: link building and guest posting , optimization of Google My Business cards , mentions and reviews .
