Pinterest has proven to be a very relevant channel, not only for creative inspiration, but also for implementing effective advertising strategies. With approximately 400 million monthly active users who search for ideas and discover new interests every day, placing your ads on this platform allows you to connect with a highly profiled and targeted audience. We have already talked aboutHow to use Pinterest for marketing strategieseffective. In this article, we will explore the potential of advertising on Pinterest and how to make the most of it.
How do you create a campaign on Pinterest?
Let’s now look at the features of the advertising platform and some practical tips for creating successful advertising campaigns on Pinterest.
Types of objectives
The first point we want to belarus bulk whatsapp sender focus on is the type of campaign objective. Currently we have 6 objectives to choose from:
- brand awareness, to help people discover the brand;
- video views, to increase video views by showing the content to a very large audience;
- consideration, to increase the number of clicks on the ad;
- conversion, to help people take certain actions on the website, such as purchasing or downloading a catalogue;
- sale catalog products, to sell your products through shopping ads;
- lead ads, to increase the number of subscribers to your newsletter.
Types of Ads
The platform is also well-stocked with regard to the types of ads. In this case we can choose between:
- standard image ads;
- standard-width and max-width video ads, the difference being that standard-width are video ads that mirror the dimensions of a regular organic pin, while max-width are videos that expand across the entire feed on mobile devices;
- carousel ads;
- shopping ads, which america cell phone number list material follow the same specifications as standard image ads with the difference that when clicked the user is taken directly to the product page to complete the purchase;
- collection ads, a format that includes an overlay image with multiple products displayed underneath;
- showcase ads, where people can tap on interactive elements, swipe between tabs, and visit a series of outbound links.
Targeting, budget and optimizations
Pinterest offers a america email list variety of targeting options to ensure we reach the right audience. You can select the target based on criteria such as interests, demographics, search behaviors and keywords. Using these options allows you to customize the campaign and maximize relevance. In addition, with a certain amount of experience, you can also generate custom audiences starting from interactions, that is, from those who have performed a certain action on the site, such as content views, additions to the cart and purchases, or from customer lists, by uploading a csv file directly to the platform. Not to mention the possibility of generating similar audiences – the so-called Lookalike – starting from the latter.
