Marketing plan to make a successful webinar

No, you don’t need to spend a fortune or move to another place. You can do it from wherever you are with very few tools. However, keep in mind that for it to generate impact and give you results, you must follow a detailed and strategic marketing plan.

But don’t worry, I’m here to help. Follow the instructions I’ll give you in this article and you’ll be able to knock it out of the park. With this, you’ll get the boost you need to grow your business.

Are you ready? Let’s get to it!

Do you know what a webinar is?

By now, you’ve probably attended at least one online event. However, let me clarify what a webinar is. It’s nothing more than a video  webinar on a specific topic. It’s conducted via a social media platform and is done in real time, and can also be recorded for later sharing.

What makes a webinar different is that it allows interaction with the public through a panel of questions or comments related brunei bulk telegram marketing to the topic presented.
With this information clear, let’s go step by step so that you can carry out one that will help your company position itself more quickly.

Plan to make an impactful webinar

Step 1. Identify the channels you will use to attract your audience: You need to define which platform you will use to direct people to the event registration page. This could be a Facebook group, a paid ad, social media content, or a pre-existing database.

Step 2. Register and confirm attendees: Once you get users to the registration page, make sure to use a tracking pixel (Facebook or Google Pixel) in the area where they will leave their data, so you can track the specific actions that users perform and take advantage of all this data in a future remarketing plan.

Step 3. Send a welcome email and reminders: Once the user has provided their details, it is important to configure the tool to sweden mobile phone numbers list instantly send them a welcome message .

After the first two steps, there is a waiting period (approximately 7 days) before the webinar that should be taken advantage of, so you should write a series of emails so that you can keep the subject in their memory.

So, 1 day after registration , send them an email to remind them of their attendance at the workshop. Don’t forget to highlight the key points and/or benefits they will obtain so that they maintain expectations.

30 minutes before the webinar, you send a message to help them prepare, such as: “We will be live in 30 minutes” and include the access link.

Once the webinar starts, another one is sent to you with a short and precise text like the previous one, but notifying you that you are already broadcasting the event, such as: “We are live.”

If you’re already thinking that’s a lot of bank email list emails, let me tell you that if your client wants to attend, they will thank you for these actions. All of this will help them add that date to their calendar and set aside their time, as well as prepare them for their participation.

Step 4. Describe your services and where to find them: If your idea is to share your knowledge and offer your services, remember to detail them during the webinar and tell your users where and how to find them. Guide them to the page where all your offers are or prepare a new email chain to boost sales. You can structure them like this:

If you were there for a short time or did not enter the webinar

Wait about 4 hours and send them a link to the workshop. Sometimes unexpected events occur and they disconnect. This is a good strategy to capture their interest again or some people appreciate it to review concepts.

1 day later, a new time-limited playback link is resent to view the seminar.

If you entered and participated in the webinar

Send an email with the solution transition, which helps the person to remember the offer you made in a simple way. The idea here is not to force a sales process.

Allow a day and a half to pass and present the solution by linking the first link to the page where the most emphasis is placed on the benefits (this email would be a sales email).

Wait another day and send them a summary of value. Something that shows results, maybe a customer’s experience. This will help them make up their mind.

You continue with the idea and the next day you remind them again about the time- limited offer (expires X day) and you can include another valuable testimonial.

Give it a final push and offer an additional bonus or special offer with a limited time to redeem it. This would be one day after the previous email.

When there are about 2 hours left in the offer, send them a notice letting them know that the promotion will expire in that time.

Finally, 1 hour and a half later, you send a final call that there are 30 minutes left to take advantage of the offer.

Step 5. Define what to do with the prospect: After running the email chain, categorize the customers according to the action they performed, like this:

• Purchased: Add a ‘Purchased’ tag.
• Clicked the link but didn’t buy: Place an ‘Interested but didn’t buy’ label.
• Did not click and did not buy: Label it as ‘Move to education sequence’. This helps you continue to show them the value of your products or services so they can later become customers.

Step 6. Follow up: It’s important to schedule a confirmation email to those who have made the purchase. This adds importance to the process and guides them in case they want to buy something else from your brand. You can send them to a welcome campaign, to other products or to basic information in case they want to find you again.

With these 6 simple but comprehensive steps, I am sure you will be able to get the most out of this accessible and comprehensive tool, the webinar. In addition, using it will help you create a closer bond with your clients.

Would you like to create your own webinar? If so, you can complete this information with the content of my book: Double Sales with Digital Marketing.