It often happens that we interface with entrepreneurs who, approaching the world of online sales for the first time, focus on the creation of the e-commerce site, neglecting the importance of defining a complete digital marketing strategy in parallel , which supports the shop after publication. Similarly, it is not always easy to convey the need to activate digital marketing actions, especially those aimed at increasing the sales of an e-commerce in the medium-long term. Before seeing some of the strategies that we could implement in 2024, let’s try to take a step back to the creation of the shop.
Creating a Successful E-Commerce: Where to Start
The creation of e-commerce armenia bulk whatsapp sender is the starting point for starting to sell online and it is certainly not a phase to be faced superficially, especially nowadays where online competition is very high and does not only concern national competitors, just think that theCross-border e-commerce increased by 21%in 2020. Markets are starting to become saturated with supply and users often take longer than they would like to get a comprehensive answer to their query on search engines.
Creating a successful e-commerce today means analyzing the market, having clear and quality content and an omnichannel digital strategy.
The responsibilities are really high: the e-commerce creation phase is directly responsible for the success of the shop , exactly like the choice of the correct digital strategy that will support the creation and growth of your online presence, which is why it is necessary to dedicate time to:
Choose the e-commerce platform :
Shopify, Woocommerce, Magento 2, Prestashop, are some of the different cms available, not all of which are suitable for our business, for this reason it is good to inform ourselves, evaluate and identify all the features that we cannot do without and identify them in the tool that best suits our needs.
- analyze the market and online competition: who are our competitors? Can our products and services compete in the reference market? What are our strengths?
- analyze user searches : if we why sell to the customer’s dreams? want to intercept online demand at the very moment the user’s need arises, we need to know it, for this reason it is necessary to draw up a keywords analysis that allows us to improve the contents of our e-commerce , to optimize the shop for positioning purposes and to be used as a starting point for advertising campaigns;
- think about the user experience : creating an e-commerce designed for the user in 2024 is essential. Site loading speed, usability, simple and fast checkout process are factors that can no longer be ignored.
Increase your e-commerce sales in 2024: what to focus on
Increasing sales from america email list e-commerce is the main goal of those who own an online business and the evolution of the internet and the e-commerce world in general leads every entrepreneur to the need to keep up with the market and sometimes look for innovative solutions or diversified digital strategies to achieve increasingly targeted objectives. So what to focus on?
SEO and e-commerce: blog, link building and performance
SEO has evolved a lot over the years as have the algorithms that are the basis of the search engine: it is no longer a matter of inserting keywords here and there to see your site in privileged positions.
DoSEO for e-commercemeans setting the goal of defining a strategy that increases the organic traffic of the website, traffic that involves new potential customers of the shop. You can adopt several very useful strategies for this purpose, let’s see some of them:
- Blog for e-commerce . Many people think that the time has passed when writing blog articles could be useful for positioning purposes. There is no more wrong think. The blog, intended as a means of acquiring users through quality content, is still a valid positioning strategy to increase organic traffic, brand awareness and consequently online sales.
- Link building . Another very useful activity to increase the “value” of a website is to obtain links from other relevant websites. This can happen naturally but also artificially, think of guest posts , articles written by us and published on vertical sector websites. The potential could be really exciting.
- Performance. Yes, taking the time to improve the technical aspects that slow down the site could be a really good idea in view of improving the user experience and consequently to prepare for the Google Page Experience update expected in the next few months; this will take into account metrics such as site speed or the time needed for a user to complete an action on the page as positioning factors .
