Selling on Amazon, especially in recent times, is not at all a given, unless our product is unique in its kind and we ourselves are the owners of the brand of our products.
Let’s explain better: if the item we are trying to sell is a pair of shoes, an item of clothing, a household item or any object that we produce directly, or that we have produced by third parties with our brand, we can almost breathe a sigh of relief and skip to the next paragraph, as we will certainly be very advantaged in obtaining the infamous Buy Box .
If, however, what we intend to sell is a mass-market product of which we are simply resellers, such as a cell phone or a pair of branded shoes, then obtaining the buy box could become quite difficult and in some cases force us to choose to abandon this marketplace.
But why is the Buy Box so important?
It is not so obvious to bolivia bulk whatsapp sender end users, yet the yellow “Add to Cart” button (for insiders “Buy Box”) is not at all a given to obtain.
Those with a more attentive eye might have also noticed a small text under the add to cart button that says something like “discover other offers for this product” or “Other sellers on Amazon” or, on a PC, a small additional box, always positioned further down on the right, that says “Compare other offers on Amazon”, with other prices indicated.
What do all these alternative pricing options mean?
The answer is slovenia mobile number database simple: if three sellers list the same product on Amazon, only one will win the buy box in a given period, while the other two will be “confined” under one of these secondary purchasing options that we just mentioned.
Statistically, purchases via buy-box are approximately 82% of the total, a percentage that increases even more in the case of purchases via mobile apps.
The buy box is therefore essential to obtain, because it means a concrete possibility of selling the product , as very few users will be so astute as to explore other price and purchase options provided by other sellers for the same product.
So how do you get the Buy Box?
The result america phone number of Amazon’s obsession with always putting the end customer at the center of everything, the buy box mechanism was conceive and designed to offer the end customer the best combination of:
- price + shipping costs;
- shipping speed;
- reliability and reputation of the seller.
Amazon itself does not explicitly state the formula for calculating this score, but we know that all these factors are important and have a weight in the evaluation.
Additionally, if there are multiple sellers with good scores, Amazon will divide the daily visibility of the buy box among multiple sellers who meet the requirements.
It may therefore happen that a seller with high service quality scores but a slightly higher product price than other competitors, can have his share of visibility through the buy box, as well as a seller with a better price but lower quality scores.
An important factor that often determines whether or not you get the buy box is the Fulfill By Amazon (FBA) service , or entrusting our products to the Amazon warehouse, which will manage the order and shipping on our behalf, ensuring a fast and punctual service 365 days a year or almost.
Other ways to get the buy box
If the products we intend to sell on Amazon are not already present on the platform, because our brand is new or the products we have for sale have not previously been list by other sellers, it is likely that we will be able to immediately obtain the buy box once Amazon has verify and check the items we have upload.
However, this eventuality should absolutely not be consider as a definitive goal just because there is no competition with other sellers since no one else has our products, as Amazon still takes performance into account and, for those who do not adhere to the order management and shipping times impose by Amazon, there are various penalties that can go as far as the suspension of the Seller account.
