Today we’re talking to you about a trend that’s becoming more and more popular in the digital marketing world: nano influencer engagement . These people, with small but super-engaged communities, are changing the way brands really connect with their audiences. You don’t need huge numbers to have a big impact, and these small but powerful digital creators prove it every day. With small but highly engaged communities , nano influencers know how to build trust and authentic relationships, making them a valuable addition to any digital marketing campaign.
We have already told you about virtual influencers
Those digital characters that seem to have come out of a video game but interact with us as if they were real, and about the power of UGC (User Generated Content) , content created spontaneously by users – reviews, posts, videos – which give brands credibility and authenticity. Today, however, we want to take you to discover restaurant website design & development service nano influencers, individuals who have few followers, but very loyal, and know how to make them fall in love with a brand. Who are they really? And why, thanks to their smaller following, are they able to make the difference? Let’s find out together!
What are nano influencers and how do they differ from micro influencers?
Nano influencers are people who have a small following on social media, usually between 1,000 and 10,000 followers . The difference compared to micro influencers (who have between 10,000 and 100,000 followers) is that nano votoatiny ary misy tombony ho an’izay mijery azy influencers focus on super precise niches : they can be passionate about fashion, technology, wellness or, for example, food.
Their audience is small
Followers see them as real people, with the same passions and interests, and for this reason they trust their advice. Nano influencers know how to build an authentic relationship with their community , made of sincere interactions and content designed specifically for their followers. In Italy, for example, it is easy to find nano bh lists influencers who talk about local products or regional culinary traditions. And this direct and genuine connection is their real strength: there is no filter between them and the public, and for this reason they are able to speak to people in a true, simple and spontaneous way, and create a bond that goes beyond advertising.
