Your goal is simple: to make your business prosper ! To meet this goal, there are many approaches, all of which require monitoring and managing indicators such as the conversion rate, or the average basket for example.
Digital commerce today offers very advanced analysis tools , providing the possibility of acting at multiple levels, to respond to a precise and programmed marketing strategy .
When creating your business, the most important indicators are often the flow of new prospects and the conversion rate; but don’t make the mistake of neglecting the importance of your average basket !
The average basket: definition and interest
The average basket expresses the average amount spent by a customer during their visit to your site. It is an excellent indicator for calculating the profitability of your store. Its calculation is very easy since you just have to divide the total turnover by the number of purchases . You can go further depending on your needs by modulating the calculation period or by targeting a typology of average basket (purchases, visits, product types, etc.).
Targeting and attracting new benin bulk sms service prospects, converting their visits into sales is essential for the development of your business. But it will be easier and more accessible for you to implement everything to increase the average basket amount with an existing clientele . You maximize your profits with a clientele that you do not have to acquire.
What methods can be used to increase this indicator?
There are many ways to how to increase your e-commerce sales in 2024 increase your average basket and it is important to start by analyzing your situation and the elements that can impact your average basket. Then the methods to implement will become obvious.
Promotions
There are several levers to explore, but bjb directory don’t hesitate to set up promotions or sales in packs. Use this method wisely and by following the rules: don’t sell at a loss outside of sales, target your promotional campaigns in time to create an urgent need in your customer.
Split payment
To increase the average basket , act on your payment methods ! Split payment is an essential key to the success of your e-commerce. You reduce the phenomenon of “cart abandonment”. Your customer can then decide to pay for their purchases in cash, but also in several installments . They can then spend without counting, while preserving their purchasing power.
Cross selling
Cross selling consists of offering a complementary product when your prospect is interested in one of your items. You will increase the appetite and interest in a specific product not initially targeted by your customer (you buy a computer, and why not a mouse that goes with it?).
If cross-selling seeks to sell more, upselling will consist of selling a similar but more expensive item . With this technique, you increase the average basket and maximize your margins.
The customer experience is a determining factor, and while personalization, brand image and browsing quality must be perfectly mastered, the fact remains that they in no way determine the purchasing experience .
Leave nothing to chance, package your store to maximize your chances of converting your sales. In the era of inflation, the available payment methods are no longer a detail for your prospects.
