Is this used in marketing? Yes, it’s called The Caveman Test and it’s a technique that helps you write sales messages on your website or social media in a clear and precise manner.
If your sales aren’t taking off and you’re looking for the reasons, follow me and I’ll explain why this topic is getting interesting…
What is the caveman test?
Most people when they arrive at a website are looking for answers to basic questions such as: who are they, what’s in it for me and how do I buy this (repeat these in your mind in a caveman voice, fun, right?).
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This is the average behavior of buyers.
If your website’s message falls short in answering these questions, customers end up leaving the site. Why? Because your words don’t convey a clear idea of what you have in store for them.
The Caveman Test consists of your texts answering these three questions:
What do they offer me?
Here you need to tell your clients who you are and what you have for them.
How does this improve my life?
Highlight the benefits they will have by purchasing your products or services.
What do I have to do to purchase?
Set the path to follow to obtain what you offer them.
To better illustrate this topic, I will bolivia bulk telegram marketing share with you some examples that will serve as a guide to strategically create the content of your website or your brand.
How to write your texts with the caveman test?
1. Avoid generalities
2. Accentuate the benefits
Make sure you show what you have for them and the benefits your client will get, for example: Puppy training, silky and egypt mobile phone numbers data manageable hair, high quality fabrics…
3. Guide them to action (CTA)
Warning! If you don’t tell people how or where to buy your products, you will lose sales.
This is a very common mistake made by business owners; they design a very powerful and spectacular message, but they do not tell customers how to acquire what they were offered.
Other cases of good messages
Below, I share more examples of web pages with well-structured messages.
Your Sealed Roof: The message is clear, they offer roof sealing in Puerto Rico with high quality materials.
Dr. Norberto Báez: The text explains who he is, what he does and how he helps his patients.
Extra tips to pass the Caveman Test
Write a compelling message. If customers believe in what you do, you will have more chances of selling to them. You can do this by sharing the experience of those who have bought from you.
Add a buy or action button, this gives your prospects the impetus to buy.
More verbs, fewer adjectives, a verb bank email list can help you affirm the point of need in your users, arouse their curiosity or denote your benefits more.
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Analyze your words well
Don’t be afraid to audit your website using this technique, so you can be sure that even a caveman can understand it.
Are you interested in learning more?
Click here and look for my book now: Double Sales with Digital Marketing, here you will find the best tips and advice to multiply and boost your sales.
