We are almost at the end of this 2024 and, even if the temperatures make us think of still living pleasant summer weeks, it is time to take stock of the end of the year. As often happens, the phase of resolutions for the new year begins, to put on the table the objectives achieved and those in progress, to analyze the results and to start evaluating new strategies to improve performance. In personal life as much as in professional life.
In this phase, Extera is analyzing more carefully and proactively the 2024 trends of the sectors that closely concern our customers: furniture, industry, cosmetics or food & beverage.
Creating value for a brand,increase online salesand customer trust are just some of the goals we set ourselves every year. But is it really enough to plan a digital marketing strategy based on the results and KPIs you want to achieve? In this article we focus on trends and strategies in beauty e-commerce for 2024.
Beauty e-commerce: what the statistics tell us
We don’t like to create articles full of statistics and percentages that tend to give a lot of information but few ideas, instead we prefer to get straight to the point and then, as in this case, insert some useful strategies to put into practice.
E-commerce has grown bahrain bulk whatsapp sender exponentially in recent years, thanks to the extraordinary period we have experienced and the numbers speak for themselves:
It is also an evolution that breaks away from appearances and puts its uniqueness and environmental impact first. According to oneMintel studythe topics that will capture the attention of users will tend to be increasingly focused on:
- ethics and sustainability : 88% of Chinese consumers are ready to boycott unethical companies;
- importance of expressing one’s identity: 68% of US consumers would like to see beauty advertising that is more in line with real life;
- importance of breaking down barriers and feeling free : 75% of Italian consumers are always looking for what can simplify their life and 60% of American consumers are concerned about relying on brands that reflect their values.
Other trends include:
- Mobile devices account for 71% of retail traffic and generate 61% of online purchase orders, according toStatesman. 2024 will likely continue this upward trend, amplifying online purchases from mobile.
- Social media continues to be an important medium for online shopping. Global sales via social media platforms are estimate to be US$992 billion in 2022, and forecasts suggest thatSocial commerce saleswill reach approximately US$2.9 trillion by 2026.
- Payments in installments will continue to be a trend that is increasingly appreciated by users. Services like those offer by Klarna are the beginning of a new era for online purchases.
Creating a Value Strategy for a Beauty E-commerce in 2024
Too often we focus middle east mobile number list material almost obsessively on the product, results and turnover without paying attention to something much more important: the end customer. Without customers, an e-commerce would have no life, which is why the end user must be at the center of attention. When we work on brand promotions in the beauty sector, we manage requests on the shop and implement flowEmail Marketing Automationthe focus is only one: the need of the end customer . In a world that changes suddenly and unexpectedly it is necessary to have a clear understanding of the needs of the market, in order to propose a competitive offer in line with the expectations of the consumer.
So what to do? At america email list Extera we believe that comparison, ideas and analysis are the basis of every respectable project, for this reason I could summarize what we do to create a valuable strategy for a beauty e-commerce in 2024 in 4 steps.
Phase 1. The importance of brainstorming
Before starting with any digital strategy, it is appropriate to sit down, evaluate the requests of the end customer, the objectives achieved and why not, the strategies that have not worked as we would have liked. In our case, this is a first phase in which all the minds of the teams of the teamsShopify, e-commerce marketing and creatives meet to propose, dismantle ideas and create value.
