We know how important Amazon is to boost the sales results of your online business. However, when you start selling on Amazon, you don’t always take the right steps to get an optimized shop and correctly structured product pages in order to compete in the ranking of the marketplace’s internal search engine results. After all, that’s where potential customers are most likely to find you. But what if I told you that there are some methods to give your products a boost, making it easier for interested buyers to find you? This is where Amazon SEO comes in.
In this article, we will look at what SEO on Amazon is and how it can help you climb the rankings in 2024. We will then share some tips on how to optimize your products and catalogs to get the best results.
Amazon SEO, what is it?
When we talk about barbados bulk whatsapp sender Amazon SEO we are referring to the process of optimizing products that allows us to appear higher in search results on Amazon.it.
Amazon probably doesn’t need statistics and graphs to convince you that it is the online store that generates the most traffic in Italy, but we like data and so we report some.
With a net turnover of 5,924 million dollars in 2021, Amazon.com is the leader in Italy in the e-commerce field.
Net revenue ofAmazonincreased by more than $47 billion on a year-over-year basis, from $232.9 billion in 2018 to $280.5 billion in 2019, with a clear upward trend.
To understand how to climb the rankings, however, it is good to take a step back and start from what is behind it: the Amazon algorithm .
Amazon SEO Vs Google SEO: Discovering Amazon’s Algorithm
Let’s make it short: we are not asia mobile number list material here to give an advanced Amazon SEO course but to convey to you the importance of using this channel correctly in the e-commerce field to obtain a real increase in online sales. We believe it is important to understand first of all that Amazon’s approach to queries and positioning in search engines is different from that of Google. For example, navigational or informational queries are not considered: Amazon’s queries are designed to promote the sale of products, so we are talking strictly about transactional queries .
What are america email list the ranking factors that Amazon takes into account in 2024?
- Customer reviews;
- historical sales data;
- keyword relevance;
- prices.
All play a role in how products rank in Amazon’s SERP. With this unique set of variables, Amazon has created a system that helps shoppers quickly find the items they need, while rewarding sellers who offer quality products at fair prices.
If you are curious to learn more about the ranking factors considered by Googlewe recommend this article to you.
5 Tips for Doing Amazon SEO in 2024
1. Use relevant and targeted keywords
When it comes to SEO on Amazon, one of the most important tips is to make sure that your products contain the right keywords in the title and description of the listing. This will help potential customers find your products faster and give you a better chance of ranking higher in the search engine results pages. How do you find out which are the right queries to use? It’s easy to say, just do a keyword analysis starting from the Amazon search box.
Assuming you are acompany that sells sofas onlinewe could start by typing one of the products we sell to understand which are the most popular searches. Amazon will automatically respond to our request with various suggestions.
Obviously these are generic searches and bring with them a high level of competition, for this reason it will be useful to continue with long-tail queries to go into detail, contain average searches and at the same time be able to compete with competitors.
