How good are you at building customer loyalty? Customer satisfaction is what will take your business to the next level. That’s why having a customer loyalty strategy is essential to achieving your goals.
Do you know what makes a business successful? Customer loyalty!
Happy customers. And when I say happy customers, I mean people who love coming back to your store when they want to make a purchase.
Jason Fried, CEO burkina faso bulk telegram marketing of Basecamp, put it best:
“If you take care of your current customers, they will take care of your new customers.”
Are you the type who always focuses on attracting new clients?
Don’t be one of those. It’s good for acquiring new customers, but never neglect your existing customers.
Why build customer loyalty?
It’s simple, it costs five times more to attract a new customer than to keep an existing one.
Advertising is getting more expensive every day and it is really difficult to acquire new customers in this crowded e-commerce industry. Therefore, you need to focus on customer retention. A 5% increase in customer retention can increase your business’ profitability by 75%.
So how can you increase customer retention? In this article, I will share with you 5 proven customer retention strategies that will boost your eCommerce store sales.
1. Start programs to build customer loyalty
According to Virtual Incentives, 75% of consumers say they favor companies that offer rewards.
Your loyal and happy customers are your best promoters. Word of mouth is the most effective way to attract new customers. Your loyal such as policy changes or customers always buy from you and tell their friends and family about their experience.
How can you turn your happy customers into your promoters?
That’s where customer loyalty programs come into play.
Reward your customers for their loyalty . Give them coupons, your new products at lower prices, a points system, or referral programs. They will appreciate it and feel more valuable. Customer retention is the main goal of these programs, they can help you turn new customers into repeat customers.
Check out Klova’s loyalty program. The page is beautiful and explains the program in a simple way. I like the concise and clear term they use: “Give $10. Get $10.”
2. Send birthday emails with incentives
How do you feel when someone wishes you a ‘happy birthday’ and gives you a surprise gift?
It makes you feel special, right?
When I say the word ‘birthday’, what’s the first thing that comes to mind?
Cakes, gifts and parties.
Everyone loves (and expects) surprises bank email list and gifts on their special day. As an e-commerce business owner, you share a special relationship with your customers. Therefore, it’s your job to make your shoppers feel special on their birthday.
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What can you do?
Send them a beautiful, personalized email containing an incentive such as a special gift, free shipping, coupon code, or other benefits.
Send this email at least a week before their birthday to give them time to use the offer. They will really appreciate it.
80% of customers indicated they are more likely to do business with a company if it offers personalized experiences.
Birthday emails have a 481% higher transaction rate than promotional emails.
Check out this email from BestDay, they are wishing me a happy birthday with special discounts. Awesome!
3. Offer an omnichannel experience
We live in the “Age of Customers.” Today’s customers are digital customers. Thanks to mobile devices, social media, the Internet and the Web, these channels provide instant information to customers.
So, you need to provide them with an omnichannel or integrated experience . Wondering what omnichannel is?
It’s about interacting with your customer across all digital channels and devices.
From email to social media to the web, and across laptops, tablets and smartphones, they are moving quickly across channels and expect you to be there too, delivering an integrated experience.
Google says 90% of shopping consumers never stay on one device when making a purchase. They jump before they buy.
A customer is checking your email newsletter, the next second they jump to your social media page, then your website, then your toll-free number, and then back to your email, all without losing momentum.
You can’t afford not to be where your customers are. Create the right strategy to offer an omnichannel experience across all devices and channels. Serve them well and they will take care of your business.
